Omolola Itayemi

women’s voices and causes to neutralise barriers and keep alive the achievements and plights of women in our society and the world at large.

Interestingly, some of these offerings, included the Sterling Maternal Medical Finance (SMMF), available to women for peculiar medical treatments like fibroid, customized debit cards with a bold feminine touch that would provide cardholders access to discounts for spas, makeover services, and furniture/household items at select outlets; discounts on lending rates of all existing retail loan products (e.g. personal loan, asset acquisition loan, MSME loans) for women and Womenpreneurship and capacity building programme for young women, help in making life less stressful for women.

The new age woman will embrace any programme that will help her reach her potentials. Little wonder members of the audience jumped at the opportunity to be part of the free annual health checks for women the entire week of the International Women’s day, in selected Sterling Bank branches, also offered as part of the timely proposition. Other fantastic offers include internship opportunities and job shadowing schemes for Young Women with access to the MSME academy for free or at a discount.

Mrs. Ifeyinwa Ighodalo, CEO, DO.II Designs Limited launched the product. Speaking at the ceremony, Mrs. Ighodalo said the significant number of women in Nigeria’s population made it imperative to deliberately focus on the needs of women to ensure sustainable economic development and growth. According to her, the business case for targeting women is simple, they are the more excluded gender and that 21.4 million females, which represents 42.7 percent of the total female population are financially excluded; 15 million of these women are not earning income frequently.