Consumers Rush as Indomie’s Promo Ends April

Dufil chief product, Indomie Instant Noodles, is gaining more grounds in the noodles segment of the market as a result of its running ‘Cash for Scholarship Promo’ billed to end next month.

Some of the product’s fans who spoke to Market Place on this trend said that the rush was expected, especially this period because of the brand’s credibility of fulfilling its promises on promotions.

According to the company, the door was still open to interested participants who want to benefit in the promo. It explained that all they needed to do was to collect and cut all the 18 letters from Indomie Noodles packs to complete the phrase ‘Indomie Like no other’. After presenting the 18 letters that form the phrase at designated redemption centres, consumers stand the chance of winning prizes such as premium brand bicycle and N150,000 worth of scholarships to support their educational cause.

Brand Manager of Indomie Instant Noodles, Mr. Amber Yadav, stated that the promo was a deliberate gesture from the company to enable consumers achieve their dreams of a better life for tomorrow.

“Wole Soyinka, Chinua Achebe and Tafawa Balewa might not have achieved greatness without education. We believed that an educated person is better equipped to make better choices relating to quality of life and even the brands they consume” he said.

The Group Public Relations and Events Manager, Dufil Prima Foods Plc., Mr. Tope Ashiwaju also explained that the promo was another way the company wished to appreciate its customers as he urged all to participate.

As part of its commitment, the company recently offered 12 postgraduate students from different Universities across the country scholarship worth N450, 000 each in its MSc Nutrition Scholarship Awards 2016.