Capri-Sonne Fun Alarm Promo
Capri-Sonne has launched a national consumer promotion tagged ‘Fun Alarm Promo.’ The promo which is targeted at mothers who want the best for their children will give them the opportunity to win free gifts inside every carton of all variants of their favourite Capri-Sonne that they buy while the promo lasts will contain gift items which can vary from carton to carton.The gift items ranges from Pencil Cases, Rulers, Colourful Stickeez and lots more. The Promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. Simultaneously, the campaign is being driven through advertisements on Billboards and digital platforms like Twitter and Facebook. Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.