INTRODUCING THE CHIVITA BREAKFAST MOMENT
Nigeria’s leading fruit juices and diary, producers, CHI Limited has unveiled its new marketing communication campaign tagged ‘#BreakfastWithChivita100%’. This is part of efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for a complete healthy breakfast. For a brand that has consistently churned out a variety of exciting campaigns, the new #breakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.
The look of the television advertisement showcases the creativity and strategic intent of the brand managers as every quality of Chivita 100% fruit juice is portrayed with sublime imageries. It also engages consumers by showcasing internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly. The television commercial which is currently been aired on terrestrial and satellite channels portrays a brilliant depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine. Wayne Rooney challenges his team mates and they eagerly take up the challenge with the goal of reaching 100% success in the game. This goal closely resonates with the brand’s value of 100% commitment and 100% achievement. More importantly, it reiterates the refreshing and nourishing value of the 100% fruit Juice as an addition for a complete breakfast.
Speaking on the Communication campaign, Mr. Probal Bhattacharya, Head of Marketing, Chi Limited said, “The new #breakfastwithchivita100% television advertisement is part of our strategic effort to highlight the importance of a complete and healthy breakfast to consumers. We understand the role a creative television commercial can play in influencing consumer choice to live a healthier life and have spared nothing to ensure only the best television advertisement and product is out there for our consumers. It is our belief that through the course of this campaign consumers would embrace the choice of a healthy and complete breakfast with Chivita 100%”.