HMO to Demystify Health Issues through Radio Show

As part of its campaign to promote healthier living among Nigerians, Avon HMO has embarked on a radio advocacy programme that will offer practical everyday tips to help Nigerians make healthier lifestyle choices.

Speaking on the initiative, the Managing Director/Chief Executive Officer, Avon HMO, Adesimbo Ukiri, stated that the company has concluded discussions with Lagos-based contemporary lifestyle radio, Smooth FM, for the sponsorship of its drive-time health programme, the Smooth Health Show.

Ukiri said, “accordingly, the programme is now repositioned to demystify the seemingly complex health issues that Nigerians are otherwise forced to contend with in their day-to-day living as well as proffer practical solutions they can both relate to and apply immediately.

“One major problem that has mitigated against the goal of achieving healthy living among Nigerians is the lack of access to readily usable information. Many people do not have the basic knowledge about how their everyday lifestyle affects their health. Then, there is also the perception that health matters are complex, this makes people keep away from such discussions until their particular situation becomes dire, which then creates an attendant high demand on their finances.

“What we have done with the Smooth Health Show is to bring in a doctor as facilitator who will break down and give practical tips on issues like male and female sexual and reproductive health, mental health, stress, maternal and infant health and weight management - issues that form part of the daily experience of the contemporary Nigerian but which we are typically too shy to talk about. The facilitator will break down these issues in an engaging manner using practical, relatable and readily applicable tips that today’s increasingly ‘endangered population’, can easily use,” she continued.