Eva Leads in Bottled Water Market

Eva Water, a product of Nigerian Bottling Company (NBC), has been declared market leader in the bottled water segment in Nigerian for year 2016.

This is just as the sales of bottled water in the country rose by seven per cent to hit N938.6 billion in the same year.

A recent report released by EuroMonitor International, shows that a total of 28.9 billion litres of bottled water were sold in an off-trade valued at N938.6 billion.

The report said that out of all the other bottled water brands in the country, including Ragolis, Nestle, Koowo and Yoga among others, Eva water remained the premium brand consumed by most Nigerians.

“Eva’s use of an already existing efficient distribution network for its well-known carbonates brands has gone a long way in boosting the brand’s share to 1% of off-trade volume (and a higher 2% share in off-trade value given its premium positioning and higher price”, the report reads.

The report further indicated that bottled water was expected to see a total volume CAGR of seven per cent over the forecast period, adding that the growing population, particularly in urban areas, will drive demand for safe drinking water.

According to the report, due to the tendency to spend many hours in traffic in major Nigerian cities, on-the-go sales of cold, packaged water remained convenient for the growing population. It also stated that the absence of pipe-borne and potable water in many states boosts the demand for bottled and sachet water which were very cheap, thereby, driving the growth of the industry in Nigeria.