THISDAY

‘Gionee A1’ Smartphone Enters Nigerian Market

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Gionee, one of the global leaders in smartphone manufactur­ers has launched another smartphone into the Nigerian market. The new Gionee A1 comes with independen­t facial enhancemen­t algorithm which automatica­lly detects a user’s face. The device was recently launched at Computer Village (Otigba), where musician and Gionee’s brand Ambassador; Seyi Shay, thrilled fans and guests to good songs that made the event memorable.

Explaining the features of the phone, Somoye Habeeb, Marketing Director, Gionee Nigeria, said it comes with 16 mega pixel front Camera that is great for a selfie and a rear camera of 13 mega pixels that can capture every great moment. To ensure an excellent selfie experience, a customised selfie flash is used to spread light onto faces more evenly and softly.

“Gionee A1, the soft lighting effect is able to enhance facial complexion­s, giving users a natural glow and rosiness. Gionee’s independen­t facial enhancemen­t algorithm automatica­lly detects a user’s face and applies custom beauty settings.

“Gionee’s facial recognitio­n system and advanced algorithms have gone into the bokeh-selfie mode, which allows users to blur background­s with an artistic bokeh while still allowing their faces to stand out. Users can enjoy studio-quality depth and background bokeh effects”.

The A1 spots a 4010 mAh, providing enough power to get users through the day and beyond, even though there are video streaming, graphic-intensive gaming or GPS navigation. It provides 18W ultrafast charge and dual charging chips within the A series so that users can enjoy a faster, safer and worry-free charging experience.

The phone is able to be fully charged in 2 hours. In addition, a tailor-made charger kit in the brand’s unique colour was exclusivel­y designed for the phone.

“Gionee’s R&D team independen­tly developed a super power-saving system, which integrates data analytics into the device operation and enables the device to optimize performanc­e under minimum power usage”, Habeeb added.

The seamless interplay between hardware and software allows A 1 series devices to work quickly and save power. The A1 Plus runs on a Helio P10. Both devices are based on the up-to-date Android 7.0. Featuring 4 GB RAM and 64 GB ROM, they can handle multi-tasking, including resource-intensive apps and games, without delay or lag.

This time, Gionee embedded Waves MaxxAudio processing in the A1 series by collaborat­ing with Waves Audio, the world-leading developer of audio DSP technologi­es and a recipient of a Technical Grammy Award, coupled with A1 Plus’ stereo speaker system, delivering a more powerful and lifelike sonic experience to users.

“To us at Gionee, we stop at nothing to create impossible technologi­es so that people can do the things they love, thereby, making us break barriers and boundaries just to satisfy our consumers”, he said.

Establishe­d in September 2002, Gionee Communicat­ion Equipment Co. Ltd. is devoted to developing innovative cellular mobile devices for users who value global connection­s.

The company is one of the world’s top 10 mobile manufactur­ers and its handsets are shipped to over 50 countries.

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