‘Dawn – Inspired by Fashion’ Makes Asian Premiere at Auto Shanghai 2017
Rolls-Royce, the world’s leading luxury goods brand, made a stunning statement at the 17th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2017), recently, with its Be spoke lineup, demonstrating its breadth of Bespoke luxury. On its stand, Rolls-Royce presented ‘Dawn – Inspired by Fashion’, the most social of super-luxury drophead motor cars; the darker and more edgy Wraith Black Badge and Ghost Black Badge; and an exclusive Bespoke model for the China market, Ghost Sartorial Collection.
Rolls-Royce ‘Dawn – Inspired by Fashion’
‘Dawn – Inspired by Fashion’, recently revealed at the Geneva Motor Show, made its Asian debut at Auto Shanghai 2017 today. As the spring/summer 2017 Couture Collection of Rolls-Royce, ‘Dawn – Inspired by Fashion’ presents a perfect symphony of Rolls-Royce and Haute Couture. “Rolls-Royce and the world of Haute Couture have long been bound by a common philosophy – tak- ing the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of our clients’ taste and lifestyle,” said Leon Li, Director of Rolls-Royce Motor Cars, China. Under the stewardship of Design Director, Giles Taylor, Rolls-Royce Bespoke designers selected the palette of Andalucian White upon which to base three vibrant colours of the soft-top roof – Mugello Red, Cobalto Blue or Mandarin. The special edition of ‘Dawn – Inspired by Fashion’ that Rolls-Royce presented at Auto Shanghai 2017 is in the Mugello Red colour scheme.