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Etihad Appoints New MD for Subsidiary

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Etihad Aviation Group (EAG) has announced the appointmen­t of Gavin Halliday as Managing Director of Hala Group, its destinatio­n management and global loyalty unit. At Hala, Mr. Halliday would lead EAG’s new global loyalty company which brings together Etihad Guest with the loyalty programmes of other EAG partner airlines. He will also have responsibi­lity for EAG’s destinatio­n and conference management organisati­ons, which are critical elements of the company’s plans to grow leisure and business travel to Abu Dhabi and the UAE. Halliday brings to his new role more than 30 years of experience at British Airways and other IAG business units. For the last three years, he has been Chief Executive Officer of Avios, IAG’s global loyalty programme. Previously, he held senior commercial positions at IAG, Iberia, British Midland and British Airways. Chairman of the Board of the Etihad Aviation Group, H.E. Mohamed Mubarak Fadhel Al Mazrouei, said: “Hala is a critical element of Etihad’s strategy to leverage the combined reach and value of our airline partners. It also is an important platform for realising the full potential of Abu Dhabi and the UAE as a preferred destinatio­n for business and leisure travel. Gavin is an innovator and leader in the industry – we are excited to have him join EAG’s leadership team. “We are particular­ly excited at the experience that Gavin will bring to our global loyalty marketing programme, for which we have big plans.” Gavin Halliday added: “This is an incredible opportunit­y. Etihad Airways has been one of the fastest-growing airlines of the last decade and Hala isan engine for further expansion. I look forward to working closely with local travel companies and organisati­ons to bring more business and vacation visitors to Abu Dhabi and the UAE.”

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