Guinness Takes Its ‘Matchday Made of Black’ Experience to Benin
English Premier League lovers in Benin were treated to an exciting “Matchday Made of Black” experience on Thursday, April 27 as the Guinness Matchday train arrived for a screening of the highly contested Manchester Derby.
Football fans experienced an incredible evening complete with live commentary from the Supersports crew of Mozez Praiz, and Mike Maiyaki, as well as Orangeman Mohammed of Raypower Benin.
The evening was rounded off by a live music performance from Benin-born artiste Maleke who consistently shows that he is Made Of Black by showcasing sheer determination, passion and hard work in his music; values that exemplifies the Guinness Made of Black movement.
Guinness recognising that the most amazing football experiences go alongside good music has infused music into these series of events.
It would be recalled that consumer favorites like Jaywon, Illbliss, Small Doctor and Magnito serenaded Lagos consumers at the kick-off of the activation on March 19th; Slow Dog thrilled the consumers in Owerri while Zoro, Mr. Ransome and Quincy upped the ante in Enugu, exciting fans at the centres with great music.
The Benin experience is the fourth stop for the Guinness Matchday experience since its kick off in Lagos on 19th March.
The Guinness Matchday activities are designed to celebrate Nigeria’s passion for football and music and to unite communities through incredible football experiences – in a way that only Guinness can do.
The Benin events which took place at Tips Bar and Play House bar provided English Premier League (EPL) fans the opportunity to showcase their passion for football. Fans were rewarded with a free Guinness Foreign Extra Stout for every Guinness Foreign Extra Stout bought at the venue and also had the chance to win airtime units.
“Our consumers are at the heart of what we do,” said ‘Rob Hobart, Marketing Director for Guinness Nigeria Plc, adding “and delighting them is what we will always strive to do.”
“As a brand, we realise that the Nigerian consumer is a restless go getter- one whose boldness is fueling a progressive, new spirit of Africa, the brand, an embodiment of this mindset is successfully putting itself right at the centre of this movement.
“Knowing how passionate Nigerians are about music and football and how they fully give themselves to these passions without inhibitions, we launched “Match Day Made Of Black”- to create totally different and amazing football.
“Before now, we have been sponsoring the broadcast of the EPL in Nigeria and we remain committed to showing greater support for the incredible football fans across the country. The Matchday Made of Black is another testament to our commitment in this regard,” Hobart said.