Phillip Morris, ITC Partner on Local Manufacturing

Jonathan Eze

Philip Morris Limited (PML), the national affiliate of Philip Morris International (PMI) in Nigeria, has entered into a strategic partnership with the International Tobacco Company Limited (ITC) to manufacture one of PMI’s leading brands in Nigeria.

Under this agreement, PML would invest in technology and capacity building at ITC’s factory, creating additional employment opportunities and contributing to the local as well as national economy of Nigeria.

An official launch to mark the start of local manufacturing was held at ITC’s factory at Ilorin, Kwara State on Wednesday.

PML’s Managing Director, Coskun Kagan Dicle, told THISDAY that they strongly believe investing in local manufacturing is the right thing for the future as it contributes to the Nigerian government’s efforts to strengthen the economy and reduce the dependency on oil adding that it will also benefit all parties.

“Our consumers will have their preferred brand readily available at the highest quality standards, our partners will enjoy improved capacity utilisation of their facilities, and the local community will benefit from the microeconomy boost and new employment opportunities.

“We are here to provide a choice to those consumers who choose to continue to smoke, and we are here to make a positive contribution to the Nigerian economy for the long term.”

He went on to highlight the giant stride that PML has made in less than two years of operations in Nigeria, attributing it to PMI’s global strategy to deliver long-term sustainable growth and the passion of local employees.

Dicle further added that the start of local manufacturing is just the beginning of various planned investments in the Nigerian economy by PML.