THISDAY

Chi Limited Wins Most Innovative Company Award

- Temitope Ogudu

Chi Limited has been recognised as the ‘Most Innovative Fast Moving Consumer Goods (FMCG) Company’ at the Businessda­y Top 25 Most Innovative companies and Institutio­ns in Nigeria Awards 2017.

Chi Limited came out tops in a fiercely competitiv­e category that included other major FMCG companies like AJE, makers of BIG Cola and Dufil foods, makers of Indomie Instant Noodles. According to the Businessda­y award committee, ‘Chi Limited’s visionary stride in innovating and launching a portfolio of new and existing brands into the consumer market including Chivita 100%, Chivita Active Vegetable & Fruit Nectar, Happy Hour by Chivita Fruit Drink, Hollandia Evaporated Milk, Hollandia Yoghurt and others provide ground-breaking innovation­s that have resulted, in no small measure, in making commercial and socio-economic impact, as well as value creation for clients and consumers’

Offering high quality products, Chi Limited is the first company to launch major Mass market Ready to Drink products in aseptic sachet packaging in West Africa. Its flagship brand Chivita 100% is the only locally produced 100% fruit Juice made from real natural fruits with no added sugar, no artificial colours and no preservati­ves. Chivita Active Vegetable and Fruit is an innovative product that offers consumers in Nigeria for the first time choices in fruit juices made from the goodness of vegetable with the lip smacking goodness of fruit.

While Chi Exotic Nectar is the definitive standard in its category in terms of its unique fruit mixes and taste offerings.

Happy Hour by Chivita is rated the fastest growing juice brand with innovative variants that keeps consumers refreshed.

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