Simba Group Plans to Establish Manufacturing Plant in Nigeria

Simba Group has expressed it readiness to commence local production of motor cycle and tricycle otherwise known as ‘Keke Napep’ or ‘Keke Maruwa’ in Nigeria as soon as it gets partnership from any state government. Its Branch Manager, Ravi Bajaj disclosed this recently in Abuja at the launch of an upgrade version of tricycle by the company called ‘New TVS King Deluxe’.

He said: “Innovation and product superiority is our motto which is why we launched our TVS King. You will agree it was far superior to whatever else you had seen. Over the years our competitors have only tried to play catch up and even after seven years they cannot reach where we were years ago.

“We have always been trail blazer in this business and always been ahead, but in today’s competitive environment being ahead is not enough. We will change the game permanently, that is why the theme of this event is ‘the game changer.”

According to the Branch Manager, “We are looking very seriously in to empowerment issue. Our next plan is to put up the assembling plant in Nigeria so that we can have maximum number of Nigerians working in our factor

“That is the next phase of our plan, but let see how it unfolds. We are talking to a lot of State governors now and whenever we get interest from any governor, we will put up a plant here to commence local production,” he added.

Meanwhile, the National Sales Manager, Deji Olaniyan said there has never been anything quite like TVS deluxe, noting that this 3 wheeler product has broken all boundaries into previously unknown territory.

He added that the new improved tricycle apart from having a radio and mp3, it also has an engine that is twice more powerful than the one produced before.