MediaReach OMD: Ahead of Others in Media Planning and Buying
Think of a media planning and buying agency with the right strategy, right human resources and tools, mediaReach OMD comes to mind.
Borne out of the need to change the media advertising landscape in Nigeria by lifting the standard of media specialist services in the country, mediaReach OMD has steadily grown to become the number one media planning and buying agency since 1999; and remain in that pole position till date.
One thing clients can be sure of at mediaReach OMD, is their ability to hold fast to a set of sound business values comprising of professionalism, responsiveness, innovative service delivery and above all, unimpeachable integrity.
Since inception, mediaReach OMD has been relentless in the drive towards achieving professional excellence in all spheres of media specialist services; providing world class media planning, buying, control and inventory management services to leading and very demanding clients in Nigeria and across West and Central Africa.
It is worthy of note that mediaReach OMD attained that position under three years of operations.
In a recent interview, the Regional Managing Director, mediaReach OMD, Mr. Tolu Ogunkoya, attributed the success of the agency to God, who he said has been very good to the team, giving them the right guidance and direction to navigate the turbulent business environment in Nigeria and across West & Central Africa. Succinctly put, Ogunkoya admitted that the success story is a combination of the right business strategy, the right human resources, right tools and right approach - all inspired by GOD. Not forgetting the unalloyed support of their esteemed clients and media partners.
At a time the country is undergoing a critical economic period, no thanks to the recession, Ogunkoya is happy to state that that the agency’s little contributions have seen most of the brands it handles survive the current economic quagmire and maintain their enviable position in the market place.
In recent time, awards; (local and international), have suddenly become the yardstick to identify agencies that can stand tall in the market.
Perhaps more than any media buying agency, mediaReach OMD stands tall as a well awarded agency. For instance, the agency has consistently won the Young Media Lions competition and in fact will be representing Nigeria for the 8th time at the Cannes, since 2008. mediaReach OMD Nigeria will be the only Agency to represent the Country at Cannes Young Lions Media Competition next month.
Aside winning numerous local awards and recognition, in March this year, mediaReach OMD ranked No. 35, the only Media Agency in Jobberman Best 100 companies to work for in Nigeria, which was measured across various parameters including Job Satisfaction, Career Growth Prospects, WorkLife Balance, Staff Welfare, Equal Opportunity Policy, Company Culture.
In February 2017, OMD Worldwide was awarded the Most Creative & Innovative Network of the Year for the 11th consecutive time by the Gunn Report for Media. This is clearly a testimony of the agency’s level of professionalism and commitment to continuous improvement.
mediaReach OMD became a member of the OMD Worldwide Network in January 2003 and this led to a change of name from mediaReach to mediaReach OMD and became the hub for OMD in West and Central Africa with offices in Lagos, Ghana and Cameroon as well as partner offices in Senegal, Sierra Leone, Benin, Cote D’Ivoire, Niger, Democratic Republic of Congo and Central Africa Republic covering over 22 countries.
What today becomes a leading media buying agency was established on March 1,1999 when the then multinational advertiser – British American Tobacco – decided to have an independent media agency to handle its media advertising.
The founding team was keen to change the advertising landscape in Nigeria by lifting the standard of media specialist services in the country, making it comparable to what obtains in Western Europe and North America.
To bring this dream of a truly professional and independent media specialist firm to fruition, mediaReach OMD opened shop with a clear mission to assemble a team of media specialists providing cutting edge solutions to advertisers, advertising agencies, and media owners in Nigeria and indeed, West and Central Africa.
From day one, its promoters didn’t hesitate to tell whoever cares to listen that their aspiration was to be number 1 in billings and reputation for integrity as evinced by their media planning dexterity, low cost buying, prompt payments and effective controls for accountability.
One wonders how the agency has been able to weather the storm during this recession but Ogunkoya was quick to add that mediaReach OMD is surmounting the challenges by focusing on the opportunities, fine-tuning their business strategy and advising their esteemed clients accordingly.