Media Perspectives: Leading the Pack through Provision of Dynamic Media Solutions
If the yardstick for judgment is based on volume of business, billings and ability to rejuvenate brands, obviously, Media Perspectives is a market leader in the media planning and buying business. A member of the Troyka group, Media Perspectives started playing in the big league from day one in 2005 when it opened shop with the media buying and strategic planning businesses of Nigerian Breweries, Indomie and Zain, as Airtel was then known. By 2009, the agency witnessed a huge expansion with blue chip accounts like P&G, Nokia and Hennessy.
However, the agency’s biggest breakthrough in recent times was in 2012, when it won the MTN Account, which is unarguably the largest buyer of media space and airtime in West and Central Africa. Through referral, it added accounts from SMG: Coca-Cola and Samsung as well as winning local accounts like Jumia, E.J Gallo, Jovago and Kaymu between 2014 and 2015. Along the line, Media Perspectives sealed a global partnership with Starcom MediaVest Group, reputed to be the World’s No 1 media group and became its Nigerian Agency.
To achieve its targeted result, Media Perspectives is believed to always deploy insight - driven media strategy and planning by defining marketing problems, probing challenges among others.
Perhaps the secret of the agency’s success lies in the strength of its network and outstanding talents. As at today, its global partner –Starcom is in 78 markets, with 129 offices across the world. Africa has three regional hubs; Nigeria, Kenya and Senegal. According to a source close to the agency, it’s network currently manages $39.2b in media investments. For its laudable achievement in the industry and consistent effort to further extend the frontiers, one may find it difficult to dismiss the assertive statement often quieted by the promoters of Media Perspectives brand that they know Nigerian media users better than any of their competitors especially with the publication of Nigeria Media Advertising Guide (NMAG). The next edition will be released anytime soon.
Media Perspectives is an integrated media solutions partner primarily focused on the growth of its clients’ businesses. This is evidenced by many successful campaigns they have executed for clients. Few among them are the ‘ Good Morning Nigeria Initiative’ for MTN, MTN Season of Surprises campaign, Coca-Cola ‘Share a Coke’ campaign, Jumia Launch campaign, Samsung 8 & 8+ Launch in Nigeria and many others.
They are arguably the most decorated media agency in Nigeria with the following industry awards Marketing World 2016 Media Agency of the Year, Marketing Edge 2015 Outstanding Media Buying Agency of the Decade, Marketing World 2014 Media Agency of the Year, Marketing Edge 2014 Media Agency of the Year and many more.