DKK: Taking Bold Steps Towards A Great Vision
Looking for “The Mistress”? Well, DKK proudly presents herself as Nigeria’s leading Marketing Communications agency that prides herself in the quality of service she offers. She is the Mistress for the mastery of her craft. Or you could see her as the other “Mistress” simply for being right on hand when your brand calls.
Industry experts in the country will disagree. To them, DKK’s trajectory resonates more with the story of the Phoenix; the famed Greek mythical bird.
According to Greek mythology, the Phoenix is a mystical bird that burns to death only to resurrect from the ashes. For the Greeks, the Phoenix symbolizes rebirth and regeneration - two qualities that best describe DKK’s evolution over the years.
Only five years ago, DKK Nigeria, which was established back in 1997, was on the brink of collapse and in dire need of a new lease of life. Enter Temitope Jemerigbe. Under her cerebral leadership, the company has bounced back into reckoning. Today, DKK has cemented her position as an integrated marketing company of note in Nigeria, winning the confidence of major brands like NLPCPFA, Mastercard, telecoms giant; MTN, Roche, Fortune Games, DKT,Visafone (before the buy-over by MTN), amongst others.
Following the company’s resurgence in Nigeria, DKK expanded the boundaries of its business beyond the shores of the country by going into a joint venture with GEPetrol, the National Oil Company of Equatorial Guinea. The joint venture allowed DKK to open shop in Equatorial Guinea and enjoy exclusive access to GEPetrol’s marketing business, alongside the accounts of its other joint venture partners.
This development is unique in many ways. For one, it’s not an affiliation or a buy-out, two phenomena prevalent in Nigeria. Rather, a wholly owned Nigerian advertising agency would be planting roots in a foreign land and becoming fully operationalabroad. While Temitope Jemerigbe now assumes the position of Group Chief Executive, overseeing DKK’s entire operations across Africa,the duo ofFolabomi Salami, theExecutive Director/Chief Operations Officer (who has beenwith the company since its rebirth) and Dave Chukwuji, Chief Creative Officer will now take charge of the Nigerian arm of the business.
According to Jemerigbe, DKK will leverage the company’s experience in Nigeria todeliver cutting-edge service to clients across the African region.
She said: “Since our rebirth,we have had aclear vision of where we wantedDKK to be in five years and a critical component of the vision was to establishourselves as a strong player in Nigeria’s IMC industry. We are pleased at the progress we have made in actualizing the vision. Now, we are taking the next big step which is expanding our unique offerings to other parts of the continent, starting with Equatorial Guinea, where we are kicking off with some choice accounts. We are excited because the establishment of our branch in Equatorial Guinea is taking off on a very strong footing with GEPetrol,following the joint venture agreement we have with them. So these are indeedvery interesting times for DKK.”
The birth of DKK Equatorial Guinea notwithstanding, Jemerigbe is confident that DKKwill continue to harness and consolidate her presence in Nigeria. Little wonder the agency recently clinched the 2017 NBA Conference business as well as the Infinix Mobility account.
“Even as we continue to expand our frontiers across Africa, sustaining the momentum in the Nigerian market remains a key focus for us. It’s a market that we will continue to treat with all the seriousness it deserves because we will remain rooted here. Our dynamic team would continue to steer the DKK ship in Nigeria to ensure that the agency maintains the same high standards of service delivery that has brought us this far.We are optimistic that the DKK brand will keep getting stronger as we build for the future”.
A member of the Association of Advertising Agencies of Nigeria (AAAN) and the Nigerian Institute of Public Relations (NIPR), DKK operates a result driven business, ensuring that all results are measurable and transparent. In its tool-kit are: excellence, creativity, accountability, professionalism & integrity. With this, it has successfully proved its services to a wide array of clients in the area of advertising, media planning and buying, content and sponsorship, Public Relations, events and activation as well as digital marketing.
Depending on which angle of the prism you are looking from, you would see DKK either as a phoenix or the mistress of IMC. You would be right any ways. But be certain that great things lie ahead for the agency!