THISDAY

Marie-Therese Phido Your Relationsh­ip is Your Social Capital and Currency

- Marie-Therese Phido is Sales & Market Strategist and Business Coach Email: mphido@elevato.com.ng tweeter handle @osat2012 TeL: 0809015815­6 (text only)

In every business relationsh­ip or tendering process, relationsh­ips are everything and I mean everything. By the time you have been called to the table or if a customer is considerin­g you, it is clear that you have the technical ability to do the work or provide the service, usually the big difference and deciding factor on whether you get the job or not, is relationsh­ips. Your relationsh­ip is what will eventually make the difference for you in every business situation.

and entities that include people who trust and

Social capital is the internatio­nal currency

establishe­s your reputation as an upstanding work and then expecting theirs to be shared

How do you build your social capital? Recognise that relationsh­ips are currency

building and networking strategy in which you

ascribe expertise and intellectu­al authority

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