Western Lotto Rides on Entertainment to Penetrate Market

Raheem Akingbolu

As one of their innovative approaches to connect with prospective clients, handlers of the Western Lotto brand got the endorsement of many entertainment icons recently when it launched for business in Lagos.

According to the Managing Director of Western Lotto Nigeria, Elvis Krivokuca, the company is entering the Nigerian gaming industry with a thrilling approach that involves the infusion of fun and excitement into the lottery experience.

Krivokuca stated this during the launch of the brand and the unveiling of its chain of brand ambassadors in Lagos recently.

The list of ambassadors for the Western Lotto Nigeria brand includes Nollywood actors; Olu Jacobs, Zack Orji, Ramsey Nouah, Alex Usifo, Jide Kosoko, Osita Iheme. Also on the list are Nigerian music icons, 2face, Olamide and ace comedian, AY.

Speaking on the choice of entertainers as brand ambas- sadors, Krivokuca affirmed that lottery is entertainment and Western Lotto is out to ensure Nigerians have fun while playing the games.

He said: “our explanation is centred on the nature of lottery as entertainment. Lotteries are number-based games of chance used mainly for entertainment, winning of prize and redistribution of wealth. Western Lotto Nigeria offers Nigerians the opportunity to experience and play the famous Power Ball, Euro millions, Euro Jackpot, UK Lotto and Mega Millions games, with a chance of winning a jackpot of N15 million. With these brand ambassadors, we are telling Nigerians that lottery is fun and they should enjoy themselves while playing the games. “Added to the entertainment touch, Western Lotto also launched with a mobile application which is a disruption in the Nigerian lottery market.

The company further disclosed that plans are ongoing to add an African and Nigeriancentric game to its offering. The new game which would be unveiled soon, will add a Nigerian touch to the Western Lotto lottery experience, while the society would benefit from the proceeds.

“Western Lotto is about you. It’s about that boy in Mushin, that girl in Maiduguri, about that madam in Yenagoa. It is 100% Nigerian. It’s a Nigerian initiative through and through. Your payments are in Naira. You can play and win in Naira. Western Lotto was set up mainly for two reasons: we want to offer Nigerians the opportunity to win big and also contribute towards good causes. We are partnering with organisations that cater for women who have been victims of rape. We are going to partner with people that have problem furthering their education. Western Lotto will partner with government on health care and sporting foundations.

Western Lotto is about Nigeria: it’s our game. Let’s embrace it, “said Director of Western Lotto Nigeria, Mr. Biodun Akintaju.