HeinekenLFDW 2017 Africa: Shaping Fashion’s Future

hurch Culture’, new television show focused on the mission of the Christian faith and the people, places and priorities that drive Christians in Nigeria and across Africa, will launch its first season today, Saturday (today)at 2:30 PM on ChannelsTV.

Heineken Lagos Fashion and Design Week tents will open from the 25th – 28th October 2017 with Runway Shows, Fashion Business Series, Fashion Installations and the #HeinekenLFDW After Party.

Connecting with over 20 million Pan-African fashion insiders, including designers, buyers, retailers, local and international press in the previous year, the annual event returns for its 7th edition tagged, “Africa: Shaping Fashion’s Future”. The interconnection between traditional African heritage and its re-interpretation into contemporary fashion in defining African fashion as we know it today has been established. This on-going interplay between contemporary fashion in Africa and historic cultural reference points have contributed significantly to shaping the African fashion narrative till date. The future however lies in moving the conversation beyond creativity to adding value to the industry. It’s about creating various platforms that provide knowledge acquisition, skills development and job creation for the continent. The future lies in creating an ecosystem of thriving fashion businesses that can impact the African economic landscape.

Heineken continues its partnership with Lagos Fashion & Design Week as the headline sponsor. The World’s No. 1 International premium beer brand will continue to push innovative boundaries and create unique and immersive experiences during the course of the four days.

“Heineken Lagos Fashion and Design Week has remained a key platform in the Nigerian fashion industry and the African Fashion industry as a whole. Through this partnership, Heineken has opened up the world of fashion to young adults in Nigeria and indeed across Africa. People can now discover more about the industry. This ties with our new campaign “There’s more behind the Star”, which encourages us to look beyond the surface to find what really lies beneath,” remarked Brand Manager, Heineken, Mr Obabiyi Fagade

Commenting on this year’s event, the Executive Director and Founder of Lagos Fashion and Design Week, Omoyemi Akerele said “Heineken LFDW remains committed to catalysing the African Fashion industry ecosystem and to providing greater avenues for commercial success for designers based on the continent, through skills acquisition, apparel manufacturing and access to market which we have worked hard to achieve throughout the year via the Style House Files, Nigerian Export Promotion Council-led Human Capital Development Initiative, our inaugural Autumn/Winter Presentation and Trade shows, which rolls out in a few weeks. The clamour for the industry to thrive and compete on the global stage reverberates across the continent.