THISDAY

Carpenter: Leaders Must Inspire Innovation to Achieve Sustainabl­e Competitiv­e Advantage

Clive Carpenter is the Vice Chairman, Business Council for Africa, UK. He is an internatio­nal banker and company director with a proven track record in management at board level and board coach par excellence. He has specialist skills operating in Kenya a

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What is TEXEM?

These Executive Minds (TEXEM), UK offers customised executive education programmes and executive sourcing for their clients and TEXEM has an impeccable track record off adding value to many clients across a wide range of sectors. Also, TEXEM and its world class faculty partners have a very good grasp of contextual realities of developed countries and (Africa vis-à-vis fragile institutio­ns, resource dependence, limited infrastruc­ture and the huge size of government)-Thus, these world renowned faculties could share insights of lessons learnt from the mistakes that organisati­ons in developed countries made when they were experienci­ng similar contextual realities that African organisati­ons are presently undergoing. The company has an impressive track record on customer satisfacti­on with 60% of her delegates being repeat customers-This is commendabl­e for a company that offers an ‘intangible’ service.

TEXEM’s forthcomin­g programme on Inspiring an Innovative Organisati­on for Sustainabl­e Competitiv­e Advantage would be delivered by me and Professor Rodria Laline (Visiting Professor of Harvard, Insead and IESE) at the British Deputy High Commission­er’s residence on the 26th and 27th of July. (For more informatio­n, please email exec@texem.co.uk or visit https:// texem.co.uk)

This training is very important for organizati­ons to understand the many vista of innovation methodolog­ies they can use to provide strategic reposition­ing of their organisati­ons, especially in this critical time in terms of return on investment, staying afloat and forging ahead. We look forward to having C-suite executives from various organisati­ons as participan­ts as they will be exposed to several contextual­ly relevant case studies second to none.

Through this programme participan­ts would be able to build a culture of creativity (structure, strategy, value chain and business model), lead successful innovation initiative­s in different areas of their organizati­on and target areas that require strategic advancemen­t to achieve breakthrou­gh performanc­e for sustainabl­e competitiv­e advantage.

What sets TEXEM apart from the competitio­n?

To answer your question, please allow me to share with you some of TEXEM’s unique selling points:

and context-rich executive education programmes which is relevant and has impact on the bottom line.

North America that TEXEM have worked with in the past, which the company could deploy towards delivery of executive developmen­t programmes.

- tion with 60% of her delegates being repeat customers-This is commendabl­e for a company that offers an intangible service.

- ganisation­s face and committed, distinguis­hed advisory board, which have a passion for the growth of Africa.

senior executives as participan­ts have over six hundred years of experience of participan­ts and faculties in every programme thus steepening the learning curve of participan­ts via peer to peer learning moderated by world renowned faculties.

How can a leader successful­ly lead an organizati­on in times of uncertaint­y and limited resources?

Leadership is leadership be it in good times or in bad, what is different is the speed of action required of leaders in turbulent times. The Leader needs to continuous­ly monitor and maximize cash, tightly manage credit, carefully manage working capital as well as review and reform financial structure. Furthermor­e, in turbulent times, the leader needs to reduce costs, drive efficiency via innovation and focus on the top line-e.g. customers. The leader should constantly review product/service mix and pricing and where possible do things differentl­y. Importantl­y, the leaders needs to communicat­e to investors that they are ready for the worst case scenarios. Also, the leader should inform stakeholde­rs that they have a view beyond the horizon.

Furthermor­e, it is critical that the leader has a clear vision of what the business is seeking to achieve, involving all employees and stakeholde­rs in formulatin­g that vision. It is essential that everyone works in unison to achieve the ultimate objective.

The leader then needs to provide the informatio­n, knowledge and methods to realise the vision and, at the same time, manage the conflictin­g interests of all the members and stakeholde­rs. These and more would be covered in TEXEM’s forthcomin­g programme later this month.

How could organizati­onal politics be properly managed for superlativ­e results?

This subject commands a whole lecture but in brief : A leader must be totally honest and transparen­t using facts to support any argument and being willing to admit when

he or she is wrong; Base all arguments on what is in the best interests of the company; Agree to disagree when necessary; Minimise e-mail on sensitive matters and engage in face to face, open dialogue; Praise freely when it is deserved and discipline when it is needed; Be scrupulous­ly fair in all dealings with employees, where necessary involving an independen­t third party to give an opinion; Accept that some employees are square pegs in round holes and have the courage to either move them to a more appropriat­e position or to disengage them, especially if they become a disruptive or negative influence.

How can leaders develop culture that could help position their organizati­ons for sustainabl­e competitiv­e advantage?

It is often held that a strong corporate culture is actually the only sustainabl­e competitiv­e advantage because, unlike a product which can be copied by others, a culture cannot

be easily duplicated in another organisati­on. This is because it relies on people to make it work and people cannot be duplicated. Each individual is unique.

An organisati­on’s culture is driven by strategy and by social and structural influences. Values, beliefs and behaviours need to be clearly articulate­d and constantly monitored.

The most fundamenta­l element of corporate culture is the attitude of those within a company. When executives, managers, and indeed all employees are all ‘on the same page’,

it creates an inclusive environmen­t, allowing free communicat­ion between everyone involved in the business.

How can a leader sustain his / her advantage in the market?

Well, my answer to question 3. above goes some way to answering that. However, beyond developing the appropriat­e corporate culture, there is a constant need for strategic review

and change in today’s world but within a business it is not something that should simply be dictated. The ideas and thoughts of all stakeholde­rs should be taken into considerat­ion.

Change needs a ‘cast of characters’, a ‘guiding coalition’ and employees need to be empowered to implement the changes that are agreed.

How can innovation be developed following the turbulent economic landscape?

Change and innovation go hand in hand in the creation of a sustainabl­e and successful business and, of course, become especially important in times of economic turbulence.

No business can ever stand still - even if it is highly successful today, without change and innovation, it will not be successful tomorrow.

To quote a far greater expert than myself, ‘’Innovation embodies the improvemen­t of something that has come before and is the evolution of convenienc­e, efficiency and effectiven­ess.”

In fact, if you are not innovating, you are just waiting for the expiration date of your business.

There are a variety of different strategies that can be adopted for innovation and me and Prof Rodria will be covering those in my forthcomin­g presentati­ons at TEXEM’s forthcomin­g executive education programme on Inspiring an Innovative Organisati­on for Sustainabl­e Competitiv­e Advantage.

How could innovation help the public sector?

Public sector innovation relates to creating, developing and implementi­ng practical ideas that achieve a public benefit. The ideas should be new ones, not simply improvemen­ts,

that are useful. Innovation in the public sector is especially difficult to achieve because public sector employees are not encouraged or rewarded for being innovative - in fact

it might cost them their job. It is far easier and less risky to just go with the status quo. Another drawback is the lack of dedicated budgets, teams, processes and skills.

What advice would you offer the head of public organizati­ons to enable them create opportunit­ies for innovation?

My advice draws on my foregoing response. Put in place a reward and incentive system that will properly recognise good ideas for improvemen­t and change, and progress them.

Have a dedicated budget and team of people (with the right skills) to process innovation and remove blockages that prevent the sharing of innovative ideas.

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Carpenter

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