JLR to Launch All-New Discovery in Nigeria

Collectors and lovers of Land Rover brand of vehicles in Nigeria will get a chance to ride the incredible piece of machinery known as the All-New Discovery before the end of the year. It is at this period the auto maker, Jaguar Land Rover (JLR) will launch the brilliant All-NewDiscoveryinNigeria, KenyaandAngola. The Sales Operations Director, Jaguar Land Rover, sub-Saharan Africa, Mr. Nigel Clarke, specifically said the launch of the All-New Discovery in Kenya, Nigeria, and Angola will be more towards the end of the year. Clarke said the launch is coming towards the end of the year in Nigeria “because there are a number of ongoing activities. We would launch about the same time as Kenya. So, Kenya’s is about the end of September or October. And it also depends on our partner, Dr. Cosmas Maduka, Chairman of Coscharis Motors, he will guide us in terms of the appropriate time to launch in Nigeria.” Clarke, who was at the Media launch of the All-New Discovery in South Africa, described it as Brilliant. “I think it’s brilliant, I work for the business, clearly. I drove it about a year ago, but I’ve never driven it off road until this trip and I thought it was absolutely incredible, it was really excellent.” TheAll-New Discovery performs other tricks. For the first time, a driver, working alone, can hook up a trailer unassisted. The driver will simply back-up to the trailer, using the rearview camera and with a little adjustment the job is done. This brilliant move is peculiar to the All-New Discovery and Clarke noted it as he said, “Whether it’ll be on road, or on gravel, or off road, and particularly when they took us through the trailer exercise and the ATPC (All-Terrain Progress Control), really demonstrated the veracity and capability of the All-New Discovery. Brilliant.” On JLR’s expectation of the vehicle’s sales performance in Nigeria, Clarke noted that it had “already started to do well in the markets where we’ve launched; we launched last weekend in Lusaka in Zambia, and it was well received. And we sold two cars, and we sold three cars in Accra in Ghana, when we launched it at the ‘Man of the Year’ event, which was a brilliant event, well attended.And we know that there are many people that are looking forward to order. “But it’s not only in Nigeria, you know there are other countries that are going through difficult times; Angola, Kenya has had a bit of a slow down because of the elections. But you know it’s been prolonged in Nigeria, I feel unfortunately, but it will come back like all economies. And I think they seem to be putting in all the right policies. “AndIwouldbemoreinterestedtoknowaboutthe automotive policy that seems to have not been as progressive as it could have been.And I think when you’ve got entrepreneurs such as Dr. Maduka, I mean they can really help the economy have some influence to really input into any future automotive policy. “The Nigerian automotive policy should really work for the populace, because you’ve got what, I don’t know the population, but I think it’s 140+. So, it makes absolute sense in job creation and local components, etc. But it has to be done in a very strategic way, and with the right governance and quality of manufacturing.”