Campari Thrills Abuja Residents with Music, Comedy
As part of its corporate social responsibility initiatives, premium international drink giant, Campari, hosted its Abuja customers to two separate musical concerts held at Transcorp Hilton Hotels in Abuja.
According to the company, the essence of the musical engagement was to connect more with its Abuja loyalists as well as respond to their yearnings.
The concert tagged, “3Kings with 2Baba’ and ‘Eargasm’” was headlined by award-winning artiste, Innocent Idibi, aka Tuface Idibia, who is also the product’s brand ambassador.
The event afforded the fun-seeking crowd opportunity to experience live musical and comic performances from the likes of Ycee, Reekado Banks, Acapella, MC Apere, MC Ugodo, MC Longinus and others who cheered up the high-spirited residents.
According to the company, “Eargasm” was held in support of a United Nations High Commissioner for Refugees (UNHRC) initiative for the Internally Displaced Persons (IDP) and had in attendance hu- manitarians and sympathisers to the plights of IDPs.
The emotional-laden event which also featured the 75th birthday celebration of music legend, Bongos Ikwue was graced by popular singers like waje, Kelly Handsome and Styl Plus.
Speaking on the initiative, Brand Manager, Campari, Rilwan Shofunde, said.
“We understand the yearnings of Abuja residents for exciting moments, hence our support for a thrilling weekend experience. We will continue to offer stimulating experience all through the year through our ‘Campari Dare to Mix’ activities. We implore our customers to continue enjoying a mix of our product.” Also speaking, Tuface, addressed as Mr. Campari at the occassion, said, “I am glad to have shared exciting moment with my fans in Abuja. My visit and support for the displaced persons is an experience that is worth sharing and more importantly, to encourage everyone to enjoy life signature mix, Campari Senator, mixed with beer.”
Global technology leader, Nikon, has promised consumers of a renewed and better experience as it celebrate 100 years of resounding achievements
According to the company, the next 100 years promises to be more rewarding in terms of experience and innovation.
Speaking on the company’s accomplishments in the last 100 years, President of the company, Kazuo Ushida, in a statement said that the company’s position in the market was only made possible with customer’s trust and loyalty.
“In the past 100 years, consumer demand has called for convenient products that enhance daily lives and Nikon with its manufacturing skills and knowledge. However, society and consumers needs are rapidly changing today. We would like to effectively respond to these needs with the world’s highest- class opto- electronics, precision technology and solutions.
“The difference from our past strategies is that we will offer not only products, but also ideas and solutions as well. We will rebirth as a solution company providing superior technology and ideas holding ‘light’ as our core competence.
“Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technology in Japan and Overseas. Guided by our corporate philosophy of trustworthiness and creativity, we provide a wide range of technology, products and services globally by harnessing our advanced technology, the core of which encompasses opto- electronics and precision technologies. We are proud to celebrate our 100th anniversary and have adopted a new vision for the future,” he stated.
The firm also rolled out a wide range of products as part of activities to celebrate the century existence. Some of the products included gunmetal D5 and D500 SLRs and the 14-24mm f/2.8G ED, 24-70mm f/2.8E ED VR, and 70-200mm f/2.8E FL ED VR