Marriott Targets Rapid Expansion

Marriott International Hotels has announced the expansion and strengthening of its sales and marketing team for Middle East and Africa.This bold initiative comes on the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts and the fast progressing integration of the two companies. According to a statement, the revamped Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team comprises of highly experienced professionals from Marriott International and legacy Starwood Hotels and Resorts, bringing together exceptional talent and expertise from both companies and speaks to the company’s commitment to support its enhanced footprint and aggressive growth plans in the region. Led by seasoned the Chief Sales and Marketing Officer, Middle East and Africa, Marriott International, Neal Jones, the team would provide dedicated support to the company’s thriving regional portfolio and will be responsible for driving top line revenue for Marriott International brands, ensuring the regional Sales and Marketing strategy was aligned with the company’s vision and priorities. With a current portfolio of over 240 hotels with 54,000 rooms in 30 countries, Marriott International said it is working towards targeting a projected growth of 150,000 rooms operational and pipeline in 38 countries by 2022 across Middle East and Africa. Commenting on the announcement, Jones said: “The leadership changes we are announcing today are important to foster greater synergies, teamwork, accountability and nimble decision-making critical to lay a strong foundation that will support our ambitious growth plans in the region. “I am extremely excited to work together with such a talented and diverse group of leaders who bring with them exceptional domain expertise as well as regional insights that will enable us to create a more vibrant organisation that delivers value for all stakeholders.