Africa Prudential Wins Award

Africa Prudential Registrars Plc said it was recently named the ‘Best Registrar Firm in West Africa’ by Africa-Canada Trade Alliance at the 7th Edition of the West Africa Innovation and Excellence Awards ceremony which held at Abuja recently. According to a letter issued by the organisers, the innovation award celebrates outstanding innovations, brands and personalities in the public and private sectors across West Africa, which includes Nigeria, Ghana, Sierra Leone, Republic of Benin, Cote ‘devoir, and Gambia. Others are Mali, Senegal, Togo, Guinea Bissau, and Cameroun. They explained further that this year’s award was based on clear strategic indices, which among others include efficiency and quality competitiveness, timely delivery of services, customer service excellence, brand value, market and industry capacity, and market rating among competing brands. Based on internationally acceptable methodology, the panel of judges—which included the CEO of Brand Clock, Mr. John Alexander—rated and determined the winners. Africa Prudential Registrars scored above the minimum score line of 75 per cent to clinch the coveted award. Meanwhile, the Managing Director/CEO of the company, Mr. Peter Ashade, spoke about the company’s change of name Africa Prudential Plc and roll-out of a new visual identity. “The change of name is a strategic decision which enables the company better harness its emerging potentials, while keeping its service promise to clients, and maximising possibilities for its stakeholders.”