THISDAY

Marie-Therese Phido Don’t Lose Your Focus by Looking Back

- Marie-Therese Phido is Sales & Market Strategist and Business Coach Email: mphido@ elevato. com. ng tweeter handle @ osat2012 TeL: 0809015815­6 ( text only)

I was recently offered an opportunit­y that was fantastic. This opportunit­y was truly tempting. Being a fairly new entreprene­ur, all entreprene­urs know how constantly looking for business can be consuming and obsessive because you know that whatever you get is what will sustain you. There is no salary that will come like clockwork every 30 days. Luckily business has not been bad, but it’s been grueling mentally, so, when this opportunit­y came it was very tempting because I wanted to relax a bit and just earn a salary. I did not want to concern myself with how the money came about, which would be somebody else’s problem, just pay me for work done.

though I also already had niggling doubts overwhelmi­ng feedback was how can you start your entreprene­urial journey when you seem to be gaining traction. Why will and do it as a project under my company.

it was no longer for me. It was a struggle and my whole system rejected it. It was going back! It was not who I wanted to be or where I wanted to be now in my life. it has to be an opportunit­y that is in line with where I want to go to or who I want to be. being the person you are meant to be”. My team and I had a discussion on this and we can turn this gift and passion into money.

as a fingerprin­t – and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service and working hard. you should start from.

My team and I also used various

While Dangote has been phenomenal­ly is retail.

objective is to distribute and retail his he started his business many years ago.

was his passion and he stayed with it and to be today – the richest man in the world.

who never tumble are those who never mount the high wire.

again resonated. Being an entreprene­ur is not easy. It is even harder starting in

Learning from an athlete turned “everything in life is possible if you keep pushing yourself outside your comfort zone.” He went on to say with additions from me:

You can’t play it safe. Instead, keep pushing yourself

I have decided that I cannot play it safe or forget what I have purposed to achieve because it is difficult. Nothing good comes easy and we must keep thriving and pushing ourselves hard to achieve our objectives.

Be an entreprene­ur with an athlete’s focus

able to do that makes a big difference in business.

It is also important to know how to direct you will naturally find ways to create more income. But if you focus on something else you will achieve that thing that is not what you set out to achieve.”

Believe in greatness Often people become so daunted or depressed that they give up on pursuing their dreams.

journey from having a dream to finally attaining it where you see the most personal have to embrace the messiness in order to discover the possibilit­ies.

to contribute.”

Get clarity ideas or get so wrapped up in life that you to be able to have clarity on what you truly

essential to get clear on what your vision

Start from a place of authentici­ty Be true to who you are and ensure that you focus on what is authentica­lly you in service and product otherwise you will burnout and lack longevity.

Let your dreams lead the way Pursue your dreams and aspiration­s. While the realities of life can be daunting dreams will leave you with regrets and the painful knowledge that you did not achieve your full potential.

that many of us do not even have dreams. to be and where you are going to and what your destinatio­n will look like. Start to dream and nurture more dreams to elevate you to greater heights.

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