Green Marketing: The LG Example
Environmental pollution is inarguably an inevitable phenomenon, yet, accompanied by harmful effects on lives, ranging from ill-health to disabilities or even death.
Despite generating hazards, experts say that it may be disastrous to attempt to halt it particularly in developing countries with economic fortune dependent on natural resources.
Nigeria thus happens to fall among the category of countries that look majorly to natural deposits for revenue accumulation and foreign exchange, in addition to its desperation to gather energy for industrial purpose, hence pollution of the environment is inevitable.
Therefore, in its policy of greener environment, the country is left with the task of striking a balance between two conflicting goals of being economically viable, yet a safe ecosystem.
But ecologists have argued that it is not impossible to process and gather wealth from artificial and earth resources, and still secure the ecosystem.
According to research, manufacturing companies are major sources of environmental degradation in Nigeria, either in the form
Foremost e-Library service provider, Academix. ng, has boosted its offerings with its latest subscription offer for corporate organisations and academic institutions.
Before now, the firm only opened its content to single user who through an e-library card can access over 30 million multi-disciplinary learning resources including e-books, audio books, journals, reports and encyclopedic references.
The latest development means that the organisation can now support multiple users under the subscription of a single account.
Speaking on this development, Managing Director of the firm, Engr. Iso Bassey stated that the initiative was a dream come true.
“Being able to support corporate accounts is something that we have aspired to do from the beginning. Arriving here so quickly is a great accomplishment for our team. This gives us the opportunity to meet the specific needs of our bigger clients like universities and companies,” he said.
He added that the corporate subscription model was suitable for university programmes in need of the National Universities Commission (NUC) accreditation.
“For a very affordable fee, we can satisfy users’ requirements for a digital library.
“Our new offering is also able to provide users of academic institutions and corporate organisations access to over 30 million learning resources under a single account managed by an administrator.
“Users may log in simultaneously and use the digital library from any location as long as they have Internet connectivity. Administrators are provided back-end access where they can monitor both real-time and historical usage,” Bassey added. of environmental pollution or waste from the products, or even products’ packages, hence the need for green or eco-friendly products.
Eco-friendly products are defined as products that do not harm the environment either in their production, use or disposal stages. These kinds of products, pundit say, help to preserve the environment by significantly reducing the pollution they could possibly produce.
The growing awareness on the implications of global warming, non-biodegradable solid waste and harmful impacts of pollutants amongst others, has further drawn the attention of both producers and consumers to the value in green products.
One of such brands championing this cause is LG Electronics, having considered the environment greatly in its production and marketing cycles.
Its range of products from refrigerators, television, washing machines, air conditioners, etc. has been proven safe and friendly to the ecosystem.
For instance, the LG Multi V 5 offers ultimate energy management by analysing data to forecast energy usage and preventing users from exceeding consumption guidelines. Its Inverter compressor also increases part load efficiency and enhances ability to reach the desired temperature, while the Ocean black Fin protects against corrosive substances and industrial pollution.
Markedly, the LG inverter compressor technology has set a standard in the industry and one of the most advanced energy efficient compressors in all its cooling systems. The inverter Linear Compressor enables refrigerators to consume 32 per cent less energy and produce 25 per cent less noise. While in the Air Conditioners, it enables it to cool air up to 40% faster than normal which in the process saves up to 70% energy compared to conventional air conditioners.
According to the company, its commitment to a habitable atmosphere was part of its social responsibilities to promote the cause for a healthy life by producing products that are not only eco-friendly but sustainable over a period of time with greater consumer appeal.
Managing Director, LG Electronics West Africa operations, Mr. Taeick Son noted that part of the company’s vision was to increase the recyclability of its products and allow for easy disposal at the end of their lifespan, thus promoting a clean environment.
“We in LG are fully committed to having more of Greenhouse products to protect the environment from hazardous impact which could spell doom for mankind. We have deliberately adopted it as a policy which means, at every strata of production, we are conscious of the fact that the environment must be kept safe for all. That is what we stand for,” he noted.
As a result of this friendly attitude to the environment, the company was singled out for honour by the United States Environmental Protection agency for its continuing leadership in protecting the environment with energy efficient consumer electronics. This was flaunted at the back of its nearly 300 ENERGY STAR-certified models in the past.
Beyond its commitment to user-efficient products and consumer well-being, its effort thus abide by ‘Customer-Value Creation’ and ‘People-Oriented Management’ as it followed a Corporate Social Responsibility, CSR ,framework system that is based on CSR change management, CSR risk management, stakeholders engagement and strategic social contribution.
Operators in the beverage sector are set for a skill show off and industry groove as Africa’s Leading Event Management Company, Balmoral, hosts first International Drinks Festival in December.
The feast, which will take place in Lagos, is said to be the single largest gathering of stakeholders in the drinks’ business in Nigeria and will be graced by the crème de la crème of the music, movie, and the political class.
Announcing the event at a press conference, organisers of the event mentioned that the event which will take place between 1st and 3rd of December at the Balmoral Convention Centre, Federal Palace Hotel, Lagos, would feature exhibition of various drinks brands, masterclasses with drink professionals and summits which will afford attendees opportunities to interact with beverage experts.
Judging by the report from Euromonitor International, a world-renowned business intelligence company, which states that Nigeria alone in 2016 consumed 36.68 million litres of soft drinks with its spirits market worth $ 6 billion, and beer accounting for 55% of the total market share, there are high hopes that the forthcoming event would stir a boost in the 2017 figures as the programme provides a platform to increase the exposure of Nigerian brands.
The function boasts to thrill attendees with abundant and massive choice of drinks ranging from soft, wine and champagne, distilled spirits, vodka, tequila, rum, whiskey gin, liquor drinks and many more.
Earlier in the year, the Lagos International Food and drinks Festival was held amid fanfare and pomp. The event was graced by Lagosians and visitors across the world.