Dangote Cement Rewards Retailers in New Bonanza
Cement retailers who participated in the ongoing second season of Dangote Cement Retailers Bonanza smiled home recently when the company surprised them with their prizes at various locations across the country.
In Mararaba market, Illorin, Kwara state, a surprised Mrs. Ganiyat Abiola who emerged the star winner in the state couldn’t hide her delight when she saw the Dangote Cement team arrive at her shop to deliver her star prize of 1200 bags of cement with 40-foot container, worth over N4 million.
Likewise in Edo state where six star winners emerged one after another each week respectively. Umeh Chukwu Donatus emerged winner from Auchi winning 600 bags and a 20-foot container, while the first prize went to Mr. Nosahire Omokaro, who won 1200 bags and 40-foot container. The other winners Cletus Amuno, Madam Dorothy Osas, Izoduwa Isaac and Osaretin Osayi won 600 bags each with 20-foot containers. Mr. Gbadegoye Anthony of the Goodness and Mercy Company was the star winner in Ibadan.
The carnival like event threw the markets into frenzy mood as other retailers and buyers joined in the dancing in celebration with the winners; thus halting buying and selling momentarily in the markets, as truck boys had a field day displaying their skills as some of them lifted bags of cement with their feet.
The Dangote Cement Retailers Bonanza kicked off last year with the aim to reward loyal retailers and help them shore up their businesses. Whenever retailers buy up to 300 bags, they are given a coupon which they fill their contact details and drop in a designated collection box. Every week draws are held to select star winners.
Explaining the rationale behind the bonanza, the Dangote Cement team leader to the markets, Mrs. Funmi Sanni, who is the West Regional Sales Director, said the decision to take the products to the retailers in their respective place of trade was to prove that the bonanza was not a fluke but real and that no sacrifice is too much for the company to bear for its retailers.