Quick Takes

Nestlé Introduces Ready-to-drink Milo

Nestlé Nigeria has introduced Milo energy food drink in a ready-to –drink (RTD) format to meet the nutrition needs of active children in a convenient packaging.

In a statement obtained by THISDAY, Milo is made from natural products like cocoa, malt, and milk and contains no preservatives.

“It provides essential nutrients such as proteins as well as Nestlé’s blend of vitamins, ACTIV-GO (vitamins B3, B2, B6, B12, vitamin C, and vitamin D) and minerals including calcium and Iron. A pack of 180 ml Milo RTD gives children nutritious energy that keeps them performing at their best throughout the day.”

According to the Managing Director and CEO of Nestlé Nigeria Mr. Mauricio Alarcon, Milo RTD combines the great Milo taste and high nutritional value into a format that meets the needs of parents who want to ensure that their children are getting the right nourishment daily. “Milo in the ready to drink format, is now readily available to families across Nigeria,” he said: “Now parents can include Milo RTD in children’s lunch boxes and be reassured that their children have the appropriate, healthy snack time option when out of their homes. The new RTD format is inspired by Nestlé’s desire to help meet the needs of growing children whilst adhering to Nestlé’s high-quality standards.”

Nestlé’s Senior Vice President for Asia, Oceania, and sub-Saharan Africa, John Miller, who unveiled the drink at a ceremony held in Lagos said: “Investing in Nigeria’s economy forms part of our global business strategy to drive innovation with nutrition based solutions that enable healthier and happier lives.”

Seun, a young mother of 3 children who was present at the unveiling said: “Now, with Milo Ready to Drink, I am relieved to know that I will be giving her the right nutrition for her daily activities especially in school.”

Nestlé Milo has built a rich heritage in Nigeria as the food drink of champions, inspiring early participation in grassroots sports by encouraging sports development for over 19 years. In 2017 alone, 100,000 students from the 36 states of the federation participated in the Milo Basketball Championships. The brand is committed to continue to inspire the youth to participate in sports as it believes that this is a platform for them to learn valuable life lessons such as respect, teamwork, perseverance and resilience for their success, not only on the field but also in other areas of their life.