Dunlop Expands Its Nigerian Footprint, Opens Victoria Island Store
Sumitomo Rubber South Africa (PTY) Limited (SRSA) in partnership with Tyre Express Nigeria Limited flagged off its Dunlop Zone store in Victoria Island, Lagos Nigeria recently.
The opening of this store speaks directly to SRSA Africa expansion strategy which sees them focusing on key African countries with great growth potential and expanding markets. In Nigeria, SRSA has already opened four stores in Lagos, through our partnerships with our distributor.
With the city’s population estimated at 21 million, this store is strategically located to service a range of customer needs including and not limited to ancillary services such as balancing, alignment, brakes, batteries, shock absorbers, exhausts and tow bars.
Through market engagements based on SRSA’s success in various distribution channels, they have introduced the Tyre Retail model to the African continent. Tyre retail in Nigeria is a maturing industry with growing potential, there is huge scope for organized retail sector with the growing numbers of vehicles particularly in the SUV market. Customers are seeking a better shopping experience- that comes with a formalized retail store.
“We are taking a long-term investment approach to this partnership, and have therefore made sure that we do not cut any corners. The Tyre Express we are opening in partnership with SRSA is of global standards and I am confident that it would stand high against any others in the world”, said Jaber Abbas, MD of Tyres Express Nigeria.
Riaz Haffejee CEO of Sumitomo said “It is our vision and aim to enhance the safety for all road users, and reduce the risk of accidents and loss of lives on the road. Motorists must be given readily-accessible choice of high quality new tyres at affordable prices to ensure the right product, is on the right vehicle and fits the right terrain.”