Heineken Holds Lagos Fashion, Design Week 2017
Omoyemi Akerele successfully did it again, as she assembled everybody involved in every aspect of the fashion industry, from fashion designers, models, makeup artists, stylists, fashion writers and bloggers, buyers, influencers and the fashionable cosmopolitan crowd. Another unique thing about her show is the fact that she has brought back diversity and continued global conversation of body positivity through The About-that-curvy-life Collective.
Stretching from October 25- 26, Heineken Lagos Fashion and Design Week galvanised the entire African continent. It was a four- day event which was filled with non- stop activities, including Fashion Business Series, African Development Bank’s Fashionomics initiative, Fashion Focus Talks, Runway Shows and the Live Your Music After Party hosted by Heineken, all on the same grounds at Eko Atlantic. This year ’ s events themed “Africa: Shaping Fashion’s Future,” The 5th season of Fashion Business Series, tagged “Technology and the Fashion Industry: What lies ahead?” was hosted on Day 2 of #HLFDW17 in partnership with Style House Files, TECNO, FETS Wallet, NEPC, Business Day and Eko Atlantic. Speakers included:
CEO Coscharis Motors, spoke on the importance of partnerships, building credibility and consistency in business;
Concept Lead at Heineken Global, gave attendees an insight into why Heineken chose to partner with a fashion platform because of the brand’s futuristic way of thinking and its passion for design and technology;
and Brand Strategist, spoke about excellence and creating outstanding content using a clear strategy;
importance of Technology in the development of Fashion, featuring Gbemi Olagbegi of Gbemisoke as a case study;
Studio on Mode, spoke about how to source fabrics in Nigeria;
on authenticity, composition and the importance of a brand’s story;
Design Department of Arts and Culture ( South Africa) who spoke about Art, Culture and Technology in South Africa.
Days Three and Four of #HLFDW17 began with the Fashion Focus Talks:
- ela Gregorio – Gender and Innovation Economist (AHGC – AFDB), Masimba Biriwasha (Hivos), Wilson Matekenya (Hivos), Marnix van Holiand (Hivos), Omoyemi Akerele, Founder Style House Files;
Creating a Brand with Sara Maino, Elumelu Foundation
Holdings, UBA Group Plc, Seadrill Nigeria Ltd and Transcorp Plc — Nigeria’s largest listed conglomerate, also addressed designers and fashion entrepreneurs at the AFDB Fashionomics masterclass;
by Muslimah Style Guide – Fashion