Heineken Holds Lagos Fashion, Design Week 2017
Consultancy for Modest Fashionistas;
led by The Assembly – URL/ IRL hub empowering and impacting the fashion and creative eco- system;
led by Bonang Matheba, South African TV Personality in collaboration with BellaNaija Style. Bonang mentioned “To be recognised globally, you need to be a brand that is trustworthy, reliable, always willing to learn and grow yourself!”
Heineken showcased an African Inspired Fashion in collaboration with designers from East Africa and conducted the grand finale. The runway shows ended with a thrilling performance from the queen of Afropop, Tiwa Savage, who was adorned in one of Heineken’s African inspired pieces.
Some of the highlights from the # HLFDW17 Experience Section include:
played host to a space for Bloggers and Creators alike. The space was curated by The Assembly to allow creatives to mingle and network with each other.
partnership with the NEPC Human Capital Development Center ( HCDC) and # HLFDW17 created “The Designer Shirt Project”, an exclusive Designer Collection with 6 Designers - Andrea Iyamah, Bridget Awosika, Grey, Lisa Folawiyo, Loza Maleombho, and VathiswabyKeji who crafted their take on a Classic Shirt, according to their brand aesthetic. All designs were manufactured locally by HCDC and sold exclusively at # HLFDW17 – over the four day period at N15, 000 only.
and celebrities from around Africa and the rest of the world.
# HLFDW17 and Eat Drink Lagos. Supported by FETS Wallet.
After Party featuring Heineken’s Global Ambassador and musical sensation, Jidenna.
#HLFDW17 was proudly sponsored by Heineken, Style House Files, Maybelline, NEPC, Visionscape, FETS Wallet, TECNO, Eko Atlantic and supported by Newton & David, Taxify, Mitsubishi Motors, and Garment Care.