Guinness, FRSC Hold Ember Months Anti-drink Driving Rally

Leading manufacturer and Nigeria’s only total beverage company, Guinness Nigeria Plc, held its 13th annual Ember Months ‘Responsible Drinking’ public awareness rally in partnership with the Federal Roads Safety Corps (FRSC), which is aimed at enlighteningthepublicontheharmfulconsequences of alcohol abuse.

Speaking at the event, which took place at the Agege Motor Park in Lagos, Managing Director/ CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa, disclosed that the partnership with the FRSC has been a truly impactful one, making it possible to jointly deliver awareness campaigns reaching millions of Nigerians yearly.

“Through our ember months campaigns, we want to give ourconsumers the right information inordertohelpthemmaketherightdecisionsaround using alcohol as part of a balanced lifestyle. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. Consumers are at the heart of everything we do as an organisation and are the basis for our existence. We are therefore interested in using education and awareness as a way to curb instances of alcohol misuse and more specifically in this case drink driving,” Ndegwa said.

He also commended the FRSC for the critical role they play in helping to reduce accidents on the nation’s highways. “I would like to specially thank the FRSC for their partnership through the years and for the good work they do every day to ensure the safety of road users in Nigeria. As a company, we are proud of the impact we have been able to make through our partnership with the FRSC and other stakeholders. I’m positive that our collective actions will help promote the culture of responsible drinking and ensure the safety of those traveling on Nigerian roads,” he enthused.

“Whatever you do this season, please do NOT drink and drive. When you go out in a group to have fun, designate someone to drive and that person should not drink.”