World TV Day: LG Promises Better Products
The advent of Television has survived many barriers that would ordinarily have reduced the glamour and exciting characters of the 21st-century digital innovations.
With the emergence of what Marshall McLuhan described as the cool medium, the eras of panorama, stereoscope, magic lantern and peepshow soon became forgotten while the old habit of sourcing entertainment from either staring at quintuplets, attending public dissection of corpses, taking pictures of self, watching people inflate balloons and riding escalators, all lost their flavour and pride to an interrupting technology.
The 20th century’s defining technology thus came to redefine human existence while breaking the monopoly of radio and newspapers as major sources of information, education and mostly entertainment.
Combining audio, visual and aesthetic ap- peal, the idiot box, since invention in 1884 up till now has been responding to technological trends and innovation, thus, transforming its definition and improving consumers’ viewing experience.
From the beginning, TV has witnessed rapid and massive progress starting with mechanical TV to black and white set, colour broadcast, LCD/LED flat screen, high definition (HD) 4k Ultra HD, pencil-thin OLED and high dynamic range (HDR). The technology has also integrated internet connectivity as well as the interactivity of newer technologies, to secure its crown.
According to experts, the rapid advancement that television technology has seen since inception is indicative of an increased desire for engagement, particularly immersive viewing experiences.
No doubt, the capabilities of TVs have grown tremendously with much better picture quality than ever before. The output of the innovation has grown by leaps and bounds as a result of the dogged efforts of manufacturers who have continued to move along with trends to deliver the right products to the ever-evolving audience.
It is in recognition of this feat and its legendary roles in the society that the United Nations set aside November 21 as the World Television Day to appreciate the increasing impact of the tool which represents communication and globalisation in the contemporary world.
According to the United Nations, the day was a time to rewatch and relive some of the greatest moments of TV that helped bring the reality of a rapidly technologically advancing world into people’s homes while transforming their lives and how they perceive the world.
In celebrating the 2017 World Television Day, multinational technology firm, LG Electronics, has promised to boost its offerings to further enhance the delivery of the tool for the benefit of the world.
Speaking on the day, Managing Director of LG Electronics, West Africa operations, Mr. Taeick Son pointed out that the revolution in the TV industry could not be sung without acknowledging the company’s giant strides over the years especially in the area of designs.
“Just as cathode ray tubes represented the turning point in television design, the unrivalled picture quality of OLED represents a similar turning point for TV innovation. OLED may prove to be the spark which causes TV technology to explode at an ever-increasing rate.
Coca-Cola Nigeria has strengthened its presence in the market with the launch of 50cl Eva Twist Bottle.
The new product which according to the company, had been light-weighted by using 18% less plastic was in furtherance of its commitment to secure a friendly environment as well as serving consumers better.
The company explained that its light-weighting efforts had resulted in the removal of some amounts of material from select packages, thus reducing the plastic materials released into the market while also ensuring the same quality of packaging.
Speaking on the latest, the company’s Marketing Manager, Patricia Jemibewon, pointed out that the company acknowledged the essence of packaging in delivering products to the consumers.
“We envision a world in which our packaging is seen as a valuable resource for future use. Our packaging vision is zero waste, which means we are working to support initiatives that enable recovery and reuse of our packaging,” she stated.
She added that the company had also concluded arrangements to sensitise the public on the importance and impact of recycling to the environment.
Speaking further, the company’s Brand Manager in charge of Stills and Flavours, Olajumoke Oyewole, revealed that the company would also embark on a national tour to raise awareness on environmental issues.
According to her, the public awareness campaign would be implemented through the Eva Water ‘Twist for Good’ campaign.
“The ultimate goal for us is to drive conversations around a greener environment by doing things right, such as proper disposal for recycling and sustainable purposes,” she stated.