THISDAY

Dell EMC Calls for Adoption of Digital Transforma­tion

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Emma Okonji

Dell EMC has reiterated the need for organisati­ons to key into digital transforma­tion in order to keep pace with today’s business realities. This was stated at the Connected CIO event organised for CIOs of organisati­ons in Nigeria, held in Lagos recently.

According to the Converged Chief Technology Officer, Dell EMC EMEA, Tom O’Reily, “Digital transforma­tion is changing businesses in many unpreceden­ted ways and has become a reality for many business leaders. In a recent study, 48 per cent of business leaders indicated that they don’t know what their industry will look like three years from now. At the same time, 73 per cent admitted that digital transforma­tion should be more prevalent across their organisati­ons and that a centralise­d IT strategy needs to be a priority.”

He further explained that digital transforma­tion is shaping human interactio­ns, and has changed the way external customers interact with businesses. It has also changed the interactio­ns and expectatio­ns between business and IT; and IT and business.

“The way we interact has changed profoundly. This change has also altered us as individual­s and it has also transforme­d businesses. Today’s internal and external customer is a new breed, and businesses must find new and innovative ways to engage that customer. Even more changes lie in wait for us as the generation of digital natives matures and technology breakthrou­ghs accelerate. Business may not be able to prepare for the unknown, but they can learn from their customers and how to best serve them. It’s the age of the connected internal and external customer and businesses must adapt,” O’Reily said.

The Regional Sales Director, Dell EMC, Nazih Moufarrej, noted that the massive shift in the speed of businesses, the data they generate and readily accessible to technology in daily lives, constitute the hallmark of the fourth industrial revolution.

“For businesses, it is now a critical imperative to digitally transform without which they will fail to keep pace with the competitio­n and meet their customers’ demands.

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