BAW Set to Stir Mini Bus Market with Pilot
Having penetrated the taxi (mini bus) industry in South Africa and earned an enviable share of the market since 2013 when volume production commenced, BAW mini bus is set to reproduce its success streak in the Nigerian market. Driven by its popular name in South Africa where mini buses dominate the taxi business, Sasuka (which means “we are departing” in Zulu) has seduced thousands of loyal Toyota Hiace customers in so short a time. But in Nigeria, it has assumed another very suggestive name - Pilot!
And, with a few ‘fore-runner’ units testing the market ahead of a formal rollout from a plant in Enugu, BAW Pilot is already giving an indication that the feat in South Africa was no fluke. On the inter-city routes which some early units of the bus have been plying, they have been causing a stir as the competing brands see on their side mirrors a daring new entrant rearing to catch up and possibly overtake.
BAW Pilot is counting down to a formal launch following detailed adaptations (to suit the Nigerian motoring environment) by Transit Support Services (TSS), a sister company to ABC Transport Plc, which in collaboration with BeijinAutomobile Works (BAW) of South Africa, has commenced the assembly of the 16/15-seater bus in Nigeria.
With considerable efforts made to keep costs economical without compromising on quality or reliability, and helped by the incentives of the automotive policy, BAW Pilot may well be the relief transporters have been yearning for.
This is because it is coming with the answers to two major headaches of today’s transporters in Nigeria, namely, the high price tags of imported buses and the ever rising costs of operating commercial vehicles due to the condition of the roads and, in some cases, inadequate after-sales support.
At about N15 million, the price of BAW Pilot is nearly 50 percent of the price of a Toyota Hiace currently going for N27. 5million, while an optional 200,000 kilometre free service plan will be unveiled along with the new bus by TSS.
The plan covers basic service, lubrication and brake, at 10,000km intervals through appointed service partners across the country.
In line with the goal of reducing operating costs, BAW Pilot is built on reinforced suspension with a ‘five pack’ bundle spring designed to withstand the effect of bad roads. Some of the other benefits of the extensive adaptation for Africa, and Nigeria in particular, will be felt by the bus users in various areas, including the seat configuration which makes for comfort and stability – thanks to the extended body length (100mm).