Quick Takes

SkyeXperience Engages Customers

Aspartofitsfreshwaystoengagecustomersandfacilitateitsbanking transactions, Skye Bank Plc, has launched a new television commercial on its digital banking solution tagged: ‘SkyeXperience’.

The campaign is aimed at renewing the bank’s commitment to personalised customer service which is the new focus of its retail banking strategy. The Chief Executive Officer (CEO), Skye Bank Plc, Mr. Tokunbo Abiru, said that the television commercial would also help in engaging its customers and give them the best experiences using various digital platforms.

Abiru noted that the television commercial which is titled “You Are in Control” expressestheuniquevaluepropositionoftheproducttoinclude its Omni-Channel, Self-Service and uniform sign-on across multiple devices. Speaking at the sneak peek session which held at the bank’s corporate headquarters, the Group Managing Director remarked that: “Today, banking is no longer about the physical building but where you are and the device you are using. SkyeXperience is therefore designed to give our customers, a seamless and consistent transition from one channel to the other without any hindrance.

Meanwhile, Head of Strategic Brand Management of the Bank, Mr. NdunecheEzurike,describedtheTVcommercialasacompellingnarrative in consumer lifestyle which is a complete departure from the traditional approach where organizations attempt to talk at customers about their size, strength, resilience, reliability, among other value propositions.