THISDAY

Experts Call for Incentives to Promote Financial Inclusion

- Obinna Chima

The Central Bank of Nigeria (CBN) and the Committee of E-Business Industry Heads (CeBIH) have been advised to collaborat­e with stakeholde­rs in the electronic payment industry to develop a framework of incentives and disincenti­ves to promote financial inclusion in the country.

The Chairman of Secure ID Limited, Mr. Adedotun Sulaiman, made this call in a keynote address delivered at the 2017 annual retreat of CeBIH held in Abeokuta recently.

Speaking on the theme of the retreat, “Reposition­ing Digital Payments to achieve the Financial Inclusion Goals of FSS 20:2020”, he identified the need to develop incentives and disincenti­ves to promote financial inclusion as one the factors that will facilitate adoption of digitisati­on to drive financial inclusion.

Represente­d by the Divisional Chief Executive Officer, Interswitc­h, Financial Inclusion, Mr. Mike Ogbalu, Sulaiman, also cited the need for regulators and policy makers to encourage innovation around developmen­t and widespread mobile technologi­es and their integratio­n with banking infrastruc­ture, which he noted, “have increasing­ly enabled the delivery of convenient banking services to demographi­cs and locations previously under-served, on the back of increasing access to data and devices by more people in emerging markets”.

He also stressed on the need to encourage banks and other large, traditiona­l financial service providers to extend their outreach by leveraging third party agents, agent network managers to increase their reach among the populace.

Challengin­g operators in the financial services sector to learn from consumer goods and mobile telecoms firms to develop strategies to increase financial service reach and penetratio­n among Nigerians, Sulaiman said: “Today in Nigeria, access to mobile telecommun­ications has reached over 125 million Nigerians and the numbers are still growing. While the telco subscripti­on has been phenomenal in terms of reach and penetratio­n, it has regrettabl­y been difficult to translate these successes into financial services reach.

“A significan­t population of rural and economical­ly-deprived Nigerians remains underserve­d and financiall­y-excluded. This is largely due to limited financial services access points which is a function of the huge investment required to build and sustain brick-and-mortar bank branches, as well as the complexiti­es of managing large, country-wide agent networks.

“It is also pertinent to highlight the instructiv­e lesson that the financial services sector needs to rapidly absorb very useful insights from the experience­s of consumer goods and mobile services industries, which happen to have leapfrogge­d banking as far as achieving far greater outreach and penetratio­n of their products and services, and herein lie the imperative­s for industry players.

“Specifical­ly, these insights lie in the following areas: understand­ing consumer needs and staying connected as the needs evolve; designing products that adequately address those needs and create a customer pull; leveraging and riding on deep, broad, and resilient, third party distributi­on networks which are not necessaril­y part of their owned infrastruc­ture; and effective branding, marketing, promotion and active consumer engagement and education”.

Also, the Chairman of CeBIH, Mr. Dele Adeyinka, while addressing participan­ts, said that the retreat was in fulfillmen­t of the mandate of the Committee, which among other things was to promote global best practices in the implementa­tion of strategies for electronic banking in Nigeria and facilitate a forum for interactio­n and exchange of informatio­n, ideas and experience­s among banks, service providers, regulators and all other stakeholde­rs in the electronic payment space in Nigeria.

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CBN building

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