THISDAY

NIPR Names BHM Best Agency of the Year

- Raheem Akingbolu

Nigerian media and public relations consultanc­y, BHM has been named Agency of the Year and the Best Agency to Work in 2017 by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter.

The award presentati­on took place at the annual Lagos PR Industry Gala and Awards (LaPRIGA) night, which held recently in Lagos.

According to the Chairman, NIPR Lagos State Chapter, Olusegun McMedal, the selection was based on the result of a survey of agency employees which scored BHM high on a wide range of parameters, ranging from integrity of senior management, quality of profession­al developmen­t, creativity, empowermen­t and risk-taking, staff welfare, mobility, retention and emolument. In his words, McDMedals said“…agencies that win this honour are considered the ultimate benchmark of PR firms, culture and workplace performanc­e in an industry whose primary asset remains its people.” Known for innovative Public Relations and creative communicat­ion campaigns, BHM has since inception consistent­ly raised the bar, challengin­g the status quo in a bid to do things better and differentl­y.

Receiving the award on behalf of BHM, General Manager/ COO, Moruff Adenekan said, “It’s an honour to receive this award on behalf of the entire team. At BHM, we’re all about keeping our people happy and doing great work. For us, creating better models for the Nigerian PR industry to reach greater heights, reach its fullest potential and attain global recognitio­n is a task we’re committed to. This award is dedicated to our people and clients, both of whom are the reason for what we have achieved so far.”

In 2015, the agency launched a nationwide campaign themed ‘PR is Dead’ which was designed to draw attention of the public and marketing communicat­ions practition­ers to the fact that communicat­ion has evolved beyond textbook practices and the good old traditiona­l ways. The ‘PR is Dead’ campaign was designed to stir up in the minds of communicat­ors, the urgent need to evolve with the times, learn new skills and embrace new ideas in order to remain relevant. The agency has championed several other ecosystem shaping ideas like the launch ofNigeria PR Report: the first and only annual report chroniclin­g developmen­t, collating data, monitoring trends, perception­s, challenges and prospects in Public Relations industry in Africa’s biggest market. Also, in November 2017, BHM in partnershi­p with ID Africa and Plaqad, trained over 70 journalist­s and bloggers at Social4Med­ia Masterclas­s, a free training event facilitate­d by content and marketing experts such as Ali Baba, M.I Abaga, Frank Donga, Tosin Ajibade of Olorisuper­gal, Osagie Alonge of Pulse, Yemi Adamolekun of EIE Nigeria, Tomiwa Aladekomo of Ventra Media, Femi Falodun of ID Africa, Ized Uanikhehi of CNN Africa, and John Adewusi of Funny Africa.

In 11 years of existence, the company has gone from being a one-man shop to one of Africa’s leading PR consultanc­ies.

It has created a culture of placing people before profit, integrity before image and unlimited possibilit­ies before general platitudes. The firm has also created an environmen­t that allows staff think and work outside the convention­al four walls of an office with introducti­on of a dedicated Lounge, nap rooms, provision of free lunch, games centre among other facilities all in the same building.

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