THISDAY

Entries Open for Cussons Baby Moments Season 5

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PZ Cussons, makers of Cussons Baby, has announced the kick-off of another exciting season of its annual family competitio­n ‘Cussons Baby Moments’ season 5. According to a statement issued by the company, this year’s edition would be special as it coincides with the initiative­s 5thanniver­sary. As a way of reinforcin­g its brand promise ‘Growing Together Naturally’ which in essence is about the emotional confidence that comes from using its trusted baby brand, Cussons Baby Moments (CBM) competitio­n was launched four years ago in Nigeria. It has remained consistent year-on-year, crowning beautiful babies as ‘Baby of the Year’ and rewarding families from thousands of entries, via a system of online voting and judges. Meanwhile, the company has indicated that last year’s edition (CBM4) was its most successful yet, with over 2,700 babies entered for the competitio­n. Participan­ts of this year’s anniversar­y edition of the competitio­n are guaranteed to enjoy a lot more rewards as the organisers have promised up to N5million worth of prizes to be won.

To enter into the competitio­n as is the norm, “Interested participan­ts are required to buy any Cussons Baby product and take a picture of your baby with the Cussons Baby product. The statement further stated that interested participan­ts will then log on to the company’s designated website and fill in the required details. It is at this stage that they are expected to upload the picture of their babies, and then get loved ones to vote for their babies’ picture. The competitio­n is open to babies within the ages of 0 – 24 months, while entry closes on the 23rd of February 2018.

To celebrate its 5th anniversar­y, there will be regional photoshoot­s/family fun days in Lagos, Port Harcourt and Abuja, where families will have the opportunit­y to interact with the brand directly, take family pictures, take their baby’s pictures and get assistance to enter into the competitio­n.

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