Chivita 100% Limited Edition Featuring Football Stars Excite Consumers

The new Chivita 100% Limited Edition packs featuring leading football stars, have been generating buzz and a lot of excitement from soccer fans, fruit juice consumers and marketing communications observers’ across Nigeria.

The packs have drawn favourable reviews for their ability to build affinity by creating an opportunity for consumers to identify with renowned football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial who know the importance of a healthy and complete breakfast.

Introduced as part of the “Breakfast with the Stars” campaign, the Chivita 100% Limited Edition packs are a great way of encouraging a healthy lifestyle, while providing inspiration to achieve 100% success. The Chivita 100% Limited Edition packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100% achievement.

Sola Bamgboye, a dietician, stressed that like many Nigerians, he is very passionate about football. He noted that by bringing renowned football icons to the breakfast table, the Chivita 100% Limited Edition packs are a fascinating way of maintaining connection to the game whilst promoting complete breakfast habits for individuals and families. “I always look forward to having my glass of Chivita 100% every morning as part of my complete breakfast diet because of its immense nutritional benefits. Like the football icons on the Chivita 100% Limited Edition packs, we all strive for a healthy lifestyle driven by preference for a wholesome breakfast beverage choice. The Limited Edition packs are an interesting way of deepening that connection, so we can stay inspired to achieve success like these football stars,” he added.

For Chidi Nwani, a brand analyst with Adage Marketing Consult, brands more than ever before are making conscious efforts to align with the aspirations of consumers.

“Consumers are attracted to brands that deliver quality, creativity and excitement. It fosters both physical and emotional connection for consumers when brands create unique and compelling brand experiences like Chivita 100% Fruit Juice has done by introducing the Limited Edition packs as part of its “Breakfast with the Stars” campaign.