SPAR Introduces Smart Environment with Free Wi-Fi in Stores
Developers of commercial property are beginning to see a need to introduce smart technology into their edifices for use as an edge in the market.
For this reason, a leading chain of Hypermarket stores, SPAR Nigeria has taken its premium service delivery a notch higher with the timely introduction of Free Wi-Fi in its stores nationwide.
The ongoing project was launched recently in Lagos with its pilot debut at the Ilupeju branch of the Hypermarket and will be implemented subsequently across other SPAR stores nationwide in the coming weeks.
The free Wi-Fi service is being rolled out using KonneXion Wi-Fiengine in partnership with Internet Solutions Nigeria Limited (ISN) and Melvic Gold Communications (MGC) who have ensured that service will be available to any shoppers using a smartphone, tablet or a laptop that has built-in Wi-Fi.
SPAR’s spokesperson Mr. John Goldsmith stated that how glad they were to announce the launch of Free Wi-Fi service from SPAR Ilupeju store.
“We are sure the Free Wi-Fi service is in line with our shopper expectation and it will surely delight our shoppers and add joy to their shopping experience,” he said.
He stated that the Wi-Fi routers are placed in strategic locations inside the store so that shoppers can enjoy a seamless browsing experience in each and every corner of the store.
“We have done an extensive heat mapping of the shopper flow inside our stores and identified the best locations to deploy the routers. As it happens in all product and service launches, we too will go through a learning phase which will help us fine tune service to deliver superior connectivity for all our shoppers,” he said.
He stated that shoppers will need to complete a One Time registration with their email ID after which they will be able to use a maximum of 30 minutes of FREE Wi-Fi daily.
Shoppers can come every day and use Free Wi-Fi for 30 minutes which is a fair approximation to time spent in the store, he said.
One of the core pillars of SPAR is customer service and FREE Wi-Fi is one of the must have for today’s aspiring customer in a modern retail store.
In Africa’s emerging economy, Free Wi-Fi is one such value-added services that shoppers especially the youth segment looks for in any place of shopping location.
Goldsmith stated further, “Our most exciting moments are captured when our shoppers come into our stores, have a fantastic experience and leave satisfied.