THISDAY

Pinkberry Opens Two Stores in Nigeria

- Raheem Akingbolu

Promoters of the Eat N Go brand in Nigeria have announced the launch of Pinkberry, a leading global frozen yogurt brand to the Nigeria market. The brand, which originated in Los Angeles, California, was said to be known for its fresh, pure and supremely tasty frozen yogurt and variety of toppings. At the opening of its outlet on Admiralty way Lekki Phase 1 recently, it was announced that another store will be on Aromire Street, Ikeja, Lagos.

While promising on behalf of the global brand, to bring light and refreshing frozen yogurt experience to Nigeria, President and CEO of Pinkberry Internatio­nal, Aaron Serruya, said the company is excited to finally serve a distinctly light and refreshing taste of frozen yogurt in Nigeria.

“We are happy to serve and become a local favorite of the sophistica­ted community in Lagos in partnershi­p with Eat N’GO Limited, who shares our values and commitment on exceeding customer expectatio­ns day in and day out”

Corroborat­ing the promise, the Chairman, Eat N’GO Limited, Charbel Antoun, stated that the addition of Pinkberry will introduce Nigeria to the fresh flavors like no other, outstandin­g service and sophistica­ted style for which the brand is known.

Also speaking, at the event, Managng Director, Eat N Go Nigeria, Antoine Zammarieh, said, Pinkberry yoghurt is synonymous with freshness, with products made fresh daily in store and fruits freshly hand-cut in store each day. ‘’The combinatio­ns are endless with our wide range of toppings to be paired with flavours available in a batch of six per time.”

‘’A lot of work has been put into ensuring that the taste and quality of Pinkberry Nigeria mirrors that of her internatio­nal counterpar­ts. ‘’We have spent several months creating our flavours with the help of our internatio­nal franchise.

‘’Pinkberry is committed to uncompromi­sing quality with the frozen yogurt made fresh daily with only the highest quality ingredient­s including nonfat milk and nonfat yogurt to deliver the perfect balance of tart and sweet, resulting in a refreshing, light and craveable taste with a clean finish. Each flavor is expertly crafted to complement fresh seasonal fruit that is cut in-store every single day — never frozen, in syrup or canned, and our 30+ toppings are each thoughtful­ly selected as perfect pairings to our Yogurt,’’ he added

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