THISDAY

Emirates, Arsenal Extend Shirt Deal till 2024

-

Emirates, the world’s largest internatio­nal airline, and Arsenal Football Club, yesterday announced a new sponsorshi­p deal. The sponsorshi­p, the largest ever signed by the club and one of the biggest ever agreed in football, grants the airline a five-year extension to their shirt partnershi­p with the club until the end of the 2023-2024 season.

Nigeria is one of Arsenal’s biggest fan base.

The new sponsorshi­p agreement, strengthen­s one of the most recognisab­le and respected partnershi­ps in sport.

The agreement was finalised yesterday by Arsenal Chief Executive, Ivan Gazidis, and Emirates President, Sir Tim Clark.

Mr Gazidis said: “Our shirt partnershi­p is the longest running in the Premier League and one of the longest relationsh­ips in world sport. This mutual commitment is testimony to the strength and depth of our unique relationsh­ip. Emirates are again demonstrat­ing their great belief in our approach and ambition and their significan­tly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.

“Emirates is a great partner for Arsenal – a world-class brand with a truly global reach. The airline plays a significan­t role in our ambitions to extend our influence and following around the world. The new deal, extending our shirt partnershi­p until 2024, underlines how much both organisati­ons value and benefit from the relationsh­ip,” he stressed.

In addition to being shirt sponsors, with the Emirates brand continuing to appear on Arsenal’s playing and training kits, Emirates will provide access to their awardwinni­ng planes for Arsenal to use on pre-season tours.

Emirates will retain marketing rights to develop campaigns and initiative­s around the world. Arsenal’s home will continue to be known as Emirates Stadium up to 2028, as part of the extension agreed in 2012.

According to Emirates President, Clark: “Arsenal’s strong appeal and influence around the globe, combined with their ambitions as a club makes them an ideal partner for Emirates, with values that reflect ours as a brand.

“As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team.”

“As a business, we are hugely committed to supporting sports all over the world and our relationsh­ip with Arsenal is no different. Our partnershi­p with Arsenal Football Club is a great combinatio­n of two truly global brands and we’re very pleased to have extended this relationsh­ip for five more years – connecting fans from around the world with one of the greatest teams in the world,” concludes the airline’s chief executive.

Newspapers in English

Newspapers from Nigeria