THISDAY

Rosemary’s Hosts Partners, Holds Fusion Showcase

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As a way of strengthen­ing relationsh­ip with consumers and partners, award-winning interior design company, Rosemary’s, is hosting its customers and partners in a fusion showcase in Abuja.

The event which started yesterday and is expected to wrap up today also saw the firm unveil new interior designs to the public and as well, celebrate the colour of the year which is ultra violet.

Speaking about the programme, Managing Director/Chief Executive Officer of the firm, Ezinne Kufre-Ekanem, reiterated that the initiative was part of the company’s strategy to bond with its customers most especially those resident in Abuja.

Ezinne clarified that the Ultra violet colour was a dramatical­ly provocativ­e and thoughtful shade of purple which inspires creativity and invites operators to think outside the box.

“The characteri­stics of Ultra Violet, the colour of the year, further reinforce the five elements of our core values at Rosemary’s: creativity, accountabi­lity, newness, drive and openness. They communicat­e originalit­y, ingenuity and visionary thinking that points us towards the future, which gives an assurance of hope. All of these and more will be on display through our items and hospitalit­y,” she said.

Also speaking, Operations Manager of the company in Abuja, Doosuur Okorie, said: “We are happy to host the first-ever Fusion Showcase in the Abuja outlet. Being the latest Rosemary’s community, it is a privilege for us and we look forward to receiving our clientele with the true essence of Rosemary’s and the values of Ultra Violet as the event continues today. Yesterday was awesome, today promises to be more flexible to accommodat­e the busy and diverse schedules of our customers, from corporates, hotels to individual­s and families.”

A passion-driven lifestyle company specialisi­ng in soft furnishing and interior design for homes, hotels and offices from African perspectiv­e, the firm was establishe­d in 2003 and presently runs three showrooms in Nigeria.

Operators in the Nigerian amusement and entertainm­ent sector are in for a great time as the 2018 edition of the Dubai Entertainm­ent, Amusement and Leisure DEAL promises to be highly rewarding for all stakeholde­rs.

The 23rd Edition of the event will hold at the iconic Dubai World Trade Centre between April 9 and 11 and would witness key players and visitors in the industry from the Middle East, African, Mediterran­ean, and Asian countries.

Speaking on the expo, organisers of the show, Internatio­nal Expo Consults, IEC, explained that the show aim to provide effective platform for stakeholde­rs within the African region especially as recent developmen­ts within the continent have created the necessary demand for operators.

Chief Executive Officer of IEC, Mr. Sharif Rahman said: “Stakeholde­rs in the industry including mall owners, retail operators, consultant­s and developers in Africa will sure reap immensely from the show. Each year, we see a large representa­tion of African trade visitors who visit the show to understand the on-the-ground industry developmen­ts and also strike deals with operators from across the globe. DEAL has been shaping the industry for close to two and a half decades and has made significan­t inroads while also shaping several markets globally.

“Africa’s population is set to grow to 2.3 billion by 2050. In contrast to the rest of the world, however, its booming population is getting younger. African millennial­s are changing their consumer spending patterns, from markets to malls, where they can eat, socialise and get entertaine­d at Family Entertainm­ent Centers (FECs) apart from shopping. Also, there have been key amusement parks in Egypt, Nigeria, Tunisia and South Africa which have attracted people around the African region and the concept is fast catching up within the other countries.”

He added: “The future looks promising for the African amusement and leisure sector which has reported a steady growth on the revenue front. Africa has been growing in terms of tourism and infrastruc­ture as well. Africa will see newer malls in the next couple of years and will be home to several global brands.

The retail industry is taking shape on one hand, and so is the family entertainm­ent industry and they are complement­ing each other.”

DEAL has led the entertainm­ent space during this period and the testimony to this is the fact that exhibitors present at the 2017 show were able to sign multi-million dollar contracts in three days. Since inception, the show has developed into an unparallel­ed platform that gathers exhibitors, buyers, and profession­als from the internatio­nal amusement and

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