Global Toy Company Enters Toy Distribution Deal in Nigeria

Global toy brand, Little Tikes has entered a distribution deal with Nigeria’s toy distributor, Delightful Toyshop.

According to a statement jointly signed by the two partners, the deal grants Delightful Toyshop exclusive right to distribute Little Tikes’ products in Nigeria.

Delightful Toyshop is a reliable Nigerian toy store that focuses on bringing superior quality and value-adding children toys to the Nigerian market. For millions of Little Tikes’ toy lovers across Nigeria, this provides fantastic opportunity to access quality toys at very affordable cost.

Little Tikes’ popular products such as the cozy coupe - which is rated as the World’s best-selling drivable toy-car for children - Swing Sets, Trampolines, Drone, Race cars, Slides, Cars, Infant toys and a range of indoor and outdoor toys are now available in Nigeria at Delightful Toyshop.

Speaking on the deal, Chief Executive Officer of Delightful Toyshop, Omotola Lawson said: “Toys are major tools in ensuring that children acquire interpersonal, affective and psychomotor skills and all these skills are very important to having a well-rounded child.”

She described the official partnership with Little Tikes to distribute their products in Nigeria as a major landmark in the toy industry as well as the educational sector in the country; as Nigerians no longer have to settle for inferior products or overpriced quality products.

According to her, “This partnership guarantees the availability of Little Tikes exceptional quality toys at great price points to all businesses in Nigeria. No person or business in Nigeria can ever provide Little Tikes products at a price cheaper than Delightful Toyshop’s since the merchandise is shipped straight from the toy factory to us in Nigeria.”