Firm Strengthens Footprint in Nigeria, Appoints Local Partner

World leader in microphones, Shure Incorporated has announced a partnership with Showgear Limited, a retail player in audio-visual products in Nigeria, to strengthen its footprint in the country.

This development would enable consumers get easy access to the company’s original products and aftersales services .

According to the company, the move was expected to checkmate counterfeits and shore up its market leadership in Africa’s largest economy.

Speaking further on the deal, CEO of Showgear Limited, Deola Akinyemi expressed delight at the collaboration which he said would be beneficial to both companies and consumers alike.

“We are delighted to partner with Shure Incorporated, a leading and respected global audio brand. This partnership is dear to our vision as it makes it possible for Nigerians to have access to our partner’s products without the fear of possibly purchasing a fake product.

“Our sales associates are trained engineers, so buyers can be rest assured of informed advice when making a purchase decision and premium after-sales support.”

Shure has a rich history of success spanning almost ten decades, during which it has built a global brand reputation defined by a continuous commitment to Total Quality, and to enabling sounds that engage, energise and inspire audiences.

The rich history also extends to Nigeria, where the brand has over the years become a staple for discerning sound producers and enthusiasts.

Samsung Electronics has partnered a global beauty brand, Sephora to make its just released flagship devices, Galaxy S9 and S9 plus more appealing to female consumers.

Expected to hit the market by March, the latest device which was launched at the mobile gadget fair in Barcelona boast of several exciting features including an app that allows users to virtually wear make-up such as lipstick, blush eyelashes, etc. via augmented reality and its front camera which can then be ordered for based on consumers’ preference.

This function which was brought on board in an agreement with Sephora saves make-up enthusiasts the stress of physically applying and removing make-up upon trial as it has been taken care of by mobile augmented reality apps.

The new devices also boast of improved camera tech which to observers is the biggest advancement in the S series and thus described as one of the best smartphones camera.

Both the S9 and S9 plus parade a camera that work outstandingly in a low light with a faster processor and slimmer bezels.

The new models run on Snapdragon 845 chip from mobile chip maker, Qualcomm, for seamless performance and also feature lower key such as the addition of stereo speakers, an improved noise reduction in the camera and support for bigger 400GB microSD Cards.

More attractive features on the phone include the super slow -mo video that qualifies the device to shoot slowmotion video at 960 frames per second.

In the word of an analyst from CCS Insight, Ben Wood , the S9 and larger screened S9 Plus were all about incremental gains over the S8.

“The S9 underlines the dilemma all leading smartphone makers are facing. Innovation in smartphones has plateaued and now it is all about marginal gains be that screen technology, camera features and processing power.

“This is potentially a tough sell for Samsung but the real goal of the S9 is making an already good product even better as Samsung takes the fight to Apple,” he said.

With the antecedents of sales in the phone’s previous models, there are high expectations that the latest would drive sales in magnitude in Nigeria going by the lifestyle of consumers, especially the elite class who are always eager to explore new technology and innovations.