THISDAY

VDT Raises Hope for Female Technologi­sts

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Leading Broadband Communicat­ions Service Provider, VDT Communicat­ion has reiterated its commitment to the developmen­t of Informatio­n Communicat­ion Technology, ICT, in the country especially with regards to female involvemen­t.

Sponsoring this year’s Internatio­nal Girls in ICT Day, the company stated that it would continue to support the initiative in Nigeria as it had proved effective in bridging gender gap in ICT.

While reacting to Linkedln 2016 Global Talent Trends Report which revealed that only 30% of technology industry workforce are women, Chief Executive Officer of the company, Abiodun Omoniyi said that the company had backed the initiative consistent­ly for three years, adding that motivating girls from their younger age would spur the realisatio­n of the programme’s objectives.

The initiative is an idea of Internatio­nal Telecommun­ication Union, ITU geared towards sensitisin­g young girls and encouragin­g them to pursue a career in ICT.

“The programme opens up a world of opportunit­ies to young girls as a result of informatio­n that will be provided by various female ICT profession­al speakers whom they can easily identify with as role models and expand their career choices.

“On our part, we will expose the young girls to the various services offered by a broadband company such as Digital Lease Circuit, Corporate Internet, Metro Wireless, Metro Fiber, ATM Solutions, Wi-Fi Hotspot and 4G LTE Advanced Retail Internet service,” Omoniyi said.

In strengthen­ing the impact of its health initiative, cooking oil manufactur­er, Power Oil, has spread its consumer health awareness campaign, ‘Power Oil Pay with Calories’ to Rivers and Anambra Communitie­s to enlighten consumers in the areas.

The ‘Pay with Calories’ initiative is an open-to-all activity that enables consumers to work out and trade calories in exchange for gifts on the spot. The idea is to connect consumers in a series of exercises on the treadmills and cyclers for them to burn some calories and get rewarded with gift items depending on the amount of calories burnt within a specific time.

According to the Brand Manager of the company, Miss Amisha Chawla, the initiative which kicked off five years ago was to further encourage more Nigerians to live a positive lifestyle, maintain healthy body fitness and possibly eliminate unhealthy consumptio­n habits as these factors are important to lowering the risk of blood pressure and heart-related ailments.

“The activation is simply to promote healthy living by encouragin­g Nigerians to pay more attention to their body and be cautious about the quality of what they consume in order to maintain a healthy heart.

“We also make it a point of duty to advise Nigerians against the consumptio­n of substandar­d or low-quality cooking oil, which in the long run puts consumers at risk of heart-related diseases and other health issues,” she said.

Public Relations Manager of the company, Mrs. Omotayo Abiodun added that the activity which had previously held in Lagos, Ibadan & Abuja was extended to other states to strengthen the awareness on heart issues.

The events held respective­ly at the famous Onitsha and Port Harcourt Malls created an exciting platform for the brand to interact with consumers in a fun, rewarding and healthy manner with varieties of sport-oriented gift items being won by participan­ts based on the calories burnt within a specified time.

One of the participan­ts in Onitsha, Mrs. Ngozi Ibekwe, who lost up to 30 calories and rewarded with a tummy trimmer commended the organisati­on for initiating the idea which according to her, would save a lot of lives from untimely deaths.

Also, one of the participan­ts in Port Harcourt, Mr. Tony Chris, said, “I applaud the company for bringing this exercise to Port Harcourt. It was worth the while. We shall be looking forward to another edition.”

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