Ericsson Media Solutions Unveils MediaFirst UHD

Ericsson Media Solutions has announced the launch of its MediaFirst end-to-end Ultra High Definition (UHD) solution, the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer, across the entire media delivery landscape.

The new platform is making its global debut at NAB Show 2018 where the company is showing how it is transforming television by envisioning unique experiences that can be delivered everywhere for everyone through a set of evolved end-to-end media solutions.

Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 per cent in 2012 to almost 85 per cent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes. The MediaFirst end-to-end UHD solution addresses this growing need, enabling consumers to enjoy a better and more immersive viewing experience, even on larger TV sets.

The new solution is designed from the ground up to enable contribution workflows using Ericsson Media Solutions’ advanced technology, leveraging high performance algorithms for encoding UHD content to be delivered across contribution networks, further delivered to consumers for an immersive experience across rich client interfaces. With the freedom to use High Dynamic Range (HDR) technology for a more natural and immersive consumer experience, as well as a cloud-agnostic choice of private, public or hybrid clouds, the solution offers the ultimate flexibility for formats and deployment.