Trophy Lager Launches ‘Raise a Trophy' Campaign for Super Eagles
Trophy Lager has launched a campaign, ‘Raise a Trophy’ aimed at supporting Nigeria’s national team, Super Eagles, at the 2018 FIFA World Cup holding in Russia.
The campaign is strengthened by the belief that when confronted by challenges, Nigerians have always risen to the occasion and achieved the impossible as evidenced by its being the first African team to win the Olympics football gold medal, among other feats.
Speaking on the thrust of the campaign, Marketing Director, International Breweries Plc, Arne Rust, noted that, “the #RaiseATrophy campaign is a demonstration of the fact that Trophy Lager believes in Nigeria and the affirmation that the country can brave the odds to bring home the ‘Trophy’. This campaign is also consistent with our brand’s position as primus inter pares, pride of the West and widely accepted as the honourable beer that's deeply rooted in the region's socio-cultural values, and loved by consumers because of its distinctive taste and quality.”
As part of activities driving the campaign, Trophy Lager unveiled the biggest World Cup trophy monument at the National Stadium in Lagos on June 14. The monument was built with trophy cans, it is a spectacular edifice that catches the attention of sports loving Nigerians.
On his part, Marketing Manager, Trophy Lager, Funso Elubeku, stated that, although there was a resurgent belief around the national teams’ chances of doing well at the FIFA World Cup. Very few Nigerians have any expectation of Nigeria going all the way, and with good reason as no African team has ever gotten to the semi-finals of the competition, let alone win it. “The true test of patriotism is when fans stand together and believe their team will honour the occasion by rising to the challenge no matter who the opponent may be. Through the ‘Raise a Trophy’ campaign an unprecedented wave of belief will be ignited amongst fans.”