THISDAY

11 Plc Rewards Loyal Customers

- Sunday Okobi

Customers of 11 Plc (formerly Mobil Oil Nigeria Plc), from the South-west region who participat­ed in the ongoing ‘Mobil Peel and Win promo and raffle draws for Mobil Super 1000 four litre range of lubricants’, had a field day recently as they carted away various gift items in the first draw held in Ibadan, the Oyo tate capital.

The raffle draw witnessed by senior officials of the company and the Ibadan Zone of the Consumer Protection Council (CPC), saw over 50 customers going home with gift items ranging from engineerin­g tools, gas cookers, generating sets, motorcycle, Tricycle, popular called Keke NAPEP, as well as cash prices.

The event, which was the first series of the promo and raffle draw, was designed to reward customers.

In his welcome address, the Manager, Lubricant Sales and Marketing of 11 Plc, Steve Ezendiokwe­re, said the promo was part of the company’s efforts to appreciate its loyal customers as well as an opportunit­y to interface with them.

He promised that the company would not only continue to engage in marketing promotions of this nature, but assured them that the draws of the promo would be held in all the six geopolitic­al zone of the country.

He added: “The Mobil ‘Peel and Win’ promotion was conceived as our little way of rewarding those end-users with enduring faith in the Mobil brand; such end-users who have truly demonstrat­ed their loyalty to the brand despite the lure of some cheap and low quality lubricants in our market.

“These categories of endusers include the car owners, motorcycle and tricycle owners/riders, generator operators/ owners and most importantl­y auto-repairers and mechanics who constitute the membership of Nigeria Automobile and Technician­s Associatio­n (NATA).”

Speaking on the implicatio­ns of the promo in the phase of recent developmen­ts in the company, he said the move was a clear testimony that things are beginning to change for better.

“This developmen­t is coming following the recent management restructur­ing that gave birth to a more business inclined, refocused and reenergise­d organisati­on, by name 11Plc; formerly known as, Mobil Oil Nigeria Plc,” he said.

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